Market Insights Advertising & Media Advertising Direct Messaging Advertising

E-mail Advertising - Japan

Japan

Ad spending in the E-mail Advertising market in Japan is forecasted to reach €0.75bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of 2.05%, leading to an estimated market volume of €0.83bn by 2029.
When compared globally, the majority of ad spending will be generated the United States (€3,149.00m in 2024).
The projected average ad spending per internet user in the E-mail Advertising market in Japan is expected to be €7.17 in 2024.
In Japan, E-mail Advertising is seeing a shift towards personalized, culturally relevant content to engage consumers in a competitive digital advertising landscape.

Key regions: Japan, Germany, United States, Europe, Asia

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Analyst Opinion

The Email Advertising market in Japan has witnessed significant growth in recent years, driven by changing customer preferences and the increasing adoption of digital marketing strategies.

Customer preferences: Japanese consumers have become increasingly reliant on digital platforms for information and communication. With the rise of smartphones and the widespread availability of high-speed internet, email has become a popular and convenient medium for receiving promotional messages. Many consumers prefer to receive personalized and targeted emails that offer relevant discounts, promotions, and product recommendations. This has led to a growing demand for email advertising services that can deliver tailored messages to specific customer segments.

Trends in the market: One of the key trends in the Email Advertising market in Japan is the shift towards automation and personalization. As companies strive to deliver more relevant and engaging content to their customers, they are turning to automated email marketing platforms that can segment their audience and deliver personalized messages at scale. This allows businesses to optimize their email campaigns, increase customer engagement, and drive higher conversion rates. Additionally, there is a growing emphasis on integrating email advertising with other digital marketing channels, such as social media and mobile advertising, to create a seamless and consistent customer experience. Another trend in the Email Advertising market in Japan is the increasing focus on data-driven marketing strategies. Companies are leveraging advanced analytics and machine learning algorithms to analyze customer data and gain insights into their preferences, behaviors, and purchasing patterns. This enables businesses to create highly targeted email campaigns that are more likely to resonate with their audience and drive desired actions. Furthermore, the use of data-driven marketing allows companies to measure the effectiveness of their email advertising efforts and make data-backed decisions to optimize their campaigns.

Local special circumstances: Japan has a unique business culture that places a strong emphasis on trust and long-term relationships. This has implications for email advertising, as Japanese consumers tend to be more receptive to messages from brands they trust and have an established relationship with. Therefore, building trust and maintaining a positive brand image are crucial for success in the Email Advertising market in Japan. Companies need to ensure that their email campaigns are transparent, respectful, and provide value to the recipient in order to build and maintain trust with their customers.

Underlying macroeconomic factors: The growth of the Email Advertising market in Japan is also influenced by macroeconomic factors such as the overall economic growth and consumer spending. A strong economy and high consumer confidence drive increased spending on products and services, which in turn leads to higher demand for email advertising. Additionally, the increasing penetration of internet and mobile devices in Japan has created a larger audience for email advertising, as more people have access to email and are likely to engage with promotional messages. In conclusion, the Email Advertising market in Japan is experiencing growth due to changing customer preferences, the adoption of digital marketing strategies, and the unique business culture in the country. The shift towards automation and personalization, the focus on data-driven marketing, and the emphasis on trust and long-term relationships are all shaping the Email Advertising market in Japan.

Methodology

Data coverage:

The data encompasses B2B enterprises. Figures are based on E-mail Advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers the advertising budget used for creating and sending e-mail advertisements.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, usage). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet coverage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets. The main drivers are GDP per capita, consumer spending per capita, and internet coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.