Market Insights Advertising & Media Advertising Print Advertising

Newspaper Advertising - South Korea

South Korea

Ad spending in the Newspaper Advertising market in South Korea is forecasted to reach €0.42bn in 2024.
The ad spending is anticipated to demonstrate an annual growth rate (CAGR 2024-2029) of -4.14%, leading to a projected market volume of €0.34bn by 2029.
With a projected market volume of €4,664.00m in 2024, the majority of revenue will be generated the United States.
In the Newspaper Advertising market in South Korea, the number of readers is projected to reach 5.2m users by 2029.
The average ad spending per reader in the Newspaper Advertising market in South Korea is expected to be €56.83 in 2024.
South Korea's Newspaper Advertising market is embracing digital transformation, shifting towards online platforms to reach a tech-savvy audience.

Key regions: Australia, France, United States, Japan, United Kingdom

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Analyst Opinion

The Newspaper Advertising market in South Korea has been experiencing significant developments in recent years.

Customer preferences: South Korean consumers have shown a strong preference for traditional media, including newspapers, when it comes to advertising. Despite the rise of digital platforms, many people in South Korea still rely on newspapers as a trusted source of information. This preference for newspapers as a medium for advertising has contributed to the growth of the market in the country.

Trends in the market: One of the key trends in the Newspaper Advertising market in South Korea is the increasing focus on targeted advertising. Advertisers are increasingly looking for ways to reach specific demographics and audiences, and newspapers offer a unique opportunity to do so. With their wide circulation and loyal readership, newspapers in South Korea are able to offer advertisers the ability to target their messages to specific groups of people. Another trend in the market is the integration of digital technologies into newspaper advertising. Many newspapers in South Korea have embraced digital platforms and are offering online versions of their publications. This has opened up new opportunities for advertisers to reach consumers through digital advertising channels. Advertisers can now place their ads not only in the print version of the newspaper, but also on the newspaper's website and mobile app.

Local special circumstances: South Korea has a highly competitive newspaper market, with numerous newspapers vying for readership and advertising revenue. This competition has led to innovative advertising strategies and campaigns, as newspapers strive to attract advertisers and stand out from their competitors. Advertisers in South Korea have a wide range of options when it comes to choosing newspapers to advertise in, which has further fueled the growth of the market.

Underlying macroeconomic factors: The strong economic growth of South Korea has also contributed to the development of the Newspaper Advertising market. As the economy has grown, so has the purchasing power of consumers, leading to increased spending on advertising. Advertisers see newspapers as an effective way to reach consumers and promote their products or services, and this has driven the growth of the market. In conclusion, the Newspaper Advertising market in South Korea is developing due to customer preferences for traditional media, such as newspapers, and the increasing focus on targeted advertising. The integration of digital technologies into newspaper advertising and the competitive nature of the market have also contributed to its growth. Additionally, the strong economic growth of South Korea has provided advertisers with the means to invest in newspaper advertising.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on newspaper advertising spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising in printed newspapers.

Modeling approach:

Market size is determined by a combined top-down and bottom-up approach. We use industry association reports, third-party reports, and survey results from our primary research (e.g., Consumer Insights Global Survey) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, population, urban population, and education index.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For instance, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year in case market dynamics change.