Market Insights Advertising & Media Advertising

Retail Platform Advertising

Sweden

Ad spending in the Retail Platform Advertising market is projected to reach €526.50m in 2024.
Ad spending is expected to show an annual growth rate (CAGR 2024-2029) of 14.39%, resulting in a projected market volume of €1,031.00m by 2029.
The average ad spending per user in the Retail Platform Advertising market is projected to amount to €72.98 in 2024.
In global comparison, most ad spending will be generated in the United States (€53,440.00m in 2024).

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Analyst Opinion

The Retail Platform Advertising Market in Sweden is witnessing average growth, fueled by factors like the surge in e-commerce, increased digital media consumption, and growing investments from brands aiming to enhance customer engagement through targeted advertising strategies.

Customer preferences: Consumers in Sweden are increasingly prioritizing sustainability and ethical practices in their purchasing decisions, leading to a noteworthy shift in retail platform advertising. Brands that emphasize eco-friendly products and transparent supply chains are gaining traction among environmentally conscious shoppers. Additionally, the rise of social media influencers and user-generated content is shaping consumer preferences, as shoppers seek authentic recommendations. This trend is further amplified by younger demographics who value brand authenticity and community engagement, prompting retailers to adapt their advertising strategies accordingly.

Trends in the market: In Sweden, the Retail Platform Advertising Market is experiencing a significant shift towards sustainability-focused messaging, as consumers increasingly favor brands that prioritize eco-friendly practices. This trend is driving retailers to highlight transparent supply chains and the environmental impact of their products in advertisements. Concurrently, the influence of social media is reshaping how brands connect with consumers, with authentic endorsements from influencers and user-generated content gaining prominence. This evolution underscores the importance of brand authenticity and community engagement, compelling industry stakeholders to refine their advertising strategies to resonate with an environmentally conscious audience.

Local special circumstances: In Sweden, the Retail Platform Advertising Market is uniquely shaped by the country's strong environmental regulations and cultural commitment to sustainability. The Swedish consumer base is highly aware of ecological issues, prompting brands to adopt transparent practices and communicate their sustainability efforts effectively. Additionally, the prevalence of digital innovation in Sweden fosters a competitive landscape where retailers leverage advanced data analytics to personalize advertising strategies. This emphasis on eco-conscious messaging, coupled with stringent regulatory frameworks, positions Sweden as a leader in responsible retail advertising.

Underlying macroeconomic factors: The Retail Platform Advertising Market in Sweden is significantly influenced by macroeconomic factors, including the country's robust economic stability, high consumer spending, and progressive fiscal policies. Sweden's commitment to sustainability and innovation creates an environment where advertising strategies must align with eco-conscious consumer preferences. Global economic trends, such as the shift towards digitalization and e-commerce, further accelerate the growth of retail platform advertising. Moreover, Sweden's strong regulatory frameworks encourage ethical advertising practices, ensuring that brands maintain transparency and accountability. This combination of economic health and consumer awareness positions the market for continued expansion and innovation.

Methodology

Data coverage:

Data encompasses enterprises (B2B). Figures are based on Retail platform ad spending and exclude agency commissions, rebates, production costs, and taxes. The market covers advertising by businesses for digital advertisements.

Modeling approach:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party reports, and survey results from our primary research (e.g., Consumer Insights). Next, we use relevant key market indicators and data from country-specific associations, such as GDP, internet users, and digital consumer spending. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function is well suited to forecast digital products due to the non-linear growth of technology adoption, whereas exponential trend smoothing (ETS) is more suited for projecting steady growth in traditional advertising markets.

Additional notes:

Data is modeled using current exchange rates. The impacts of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice per year. In some cases, the data is updated on an ad-hoc basis (e.g., when new relevant data has been released or significant changes within the market have an impact on the projected development).