Market Insights Advertising & Media AR & VR

AR Advertising

Worldwide

Revenue in the AR Advertising market market in the world is projected to reach €4.8bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 9.51%, leading to a projected market volume of €7.5bn by 2029.
A projected market volume of €1,135.0m in 2024 indicates that the majority of revenue is generated the United States.
Worldwide, the AR advertising market is increasingly integrating immersive experiences, enhancing brand engagement and user interaction across diverse industries.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The AR Advertising market is experiencing significant growth and development worldwide. Customers are increasingly drawn to the immersive and interactive experiences offered by augmented reality technology. This trend is driving the adoption of AR Advertising across various industries and regions.

Customer preferences: Customers are increasingly seeking engaging and personalized advertising experiences. Traditional advertising methods are becoming less effective as consumers become more selective and demanding. Augmented reality advertising offers a unique and interactive way for brands to connect with their target audience. By overlaying digital content onto the real world, AR Advertising provides an immersive experience that captures the attention and interest of customers. This personalized and interactive approach resonates with customers, leading to higher engagement and brand recall.

Trends in the market: One of the key trends in the AR Advertising market is the integration of AR technology into social media platforms. Social media platforms are popular among customers, and the integration of AR Advertising allows brands to reach a wider audience. For example, Snapchat and Instagram have introduced AR filters and lenses that enable users to try out products virtually and share their experiences with their social networks. This trend is particularly prominent among younger demographics who are more active on social media. Another trend is the use of AR Advertising in the retail industry. Retailers are leveraging augmented reality technology to enhance the shopping experience for customers. AR allows customers to virtually try on clothing, visualize furniture in their homes, or see how cosmetics will look on their faces. This not only improves customer engagement but also reduces the need for physical inventory, making it a cost-effective solution for retailers.

Local special circumstances: In the United States, the AR Advertising market is driven by the presence of major technology companies and a high level of smartphone penetration. The country has a large consumer base that is receptive to new technologies, making it an ideal market for AR Advertising. Additionally, the advertising industry in the United States is highly competitive, and brands are constantly looking for innovative ways to stand out and capture the attention of consumers. AR Advertising offers a unique and engaging solution to this challenge. In China, the AR Advertising market is fueled by the rapid growth of e-commerce and mobile payment platforms. Chinese consumers are increasingly relying on mobile devices for shopping and entertainment, creating a significant opportunity for AR Advertising. Additionally, the Chinese government has been supportive of AR technology and has invested in its development, further driving the growth of the market.

Underlying macroeconomic factors: The growth of the AR Advertising market is also influenced by macroeconomic factors such as increasing smartphone penetration, advancements in AR technology, and the rise of e-commerce. As smartphone ownership becomes more widespread, the potential audience for AR Advertising expands. Advancements in AR technology, such as improved tracking and rendering capabilities, make it easier for brands to create compelling and realistic AR experiences. The rise of e-commerce has also created a need for innovative advertising solutions that can drive online sales. In conclusion, the AR Advertising market is experiencing significant growth and development worldwide. Customer preferences for immersive and interactive advertising experiences, along with the integration of AR technology into social media platforms and the retail industry, are driving this trend. Local special circumstances, such as the presence of major technology companies in the United States and the rapid growth of e-commerce in China, further contribute to the growth of the market. Underlying macroeconomic factors, such as increasing smartphone penetration, advancements in AR technology, and the rise of e-commerce, also play a significant role in the development of the AR Advertising market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).