Market Insights Advertising & Media AR & VR

VR Advertising

Japan

In Japan, revenue in the VR Advertising market market is projected to reach €9.2m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 1.68%, resulting in a projected market volume of €10.0m by 2029.
While in Japan is part of the global landscape, it is noteworthy that most revenue is generated the United States, which has a projected market volume of €43.9m in 2024.
In Japan, the VR advertising sector is increasingly integrating traditional cultural themes, enhancing user engagement and creating unique marketing experiences for consumers.

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Analyst Opinion

The VR Advertising market in Japan is experiencing significant growth and development due to several key factors. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors are all contributing to the expansion of VR Advertising in Japan.

Customer preferences: Japanese consumers have shown a strong interest in immersive and interactive experiences, making VR Advertising an appealing option for marketers. With a tech-savvy population and a culture that values innovation, Japanese consumers are open to trying new technologies and are willing to engage with VR advertisements. This customer preference for unique and engaging experiences is driving the demand for VR Advertising in Japan.

Trends in the market: One of the key trends in the VR Advertising market in Japan is the integration of VR technology into various industries. Companies in sectors such as automotive, retail, entertainment, and tourism are incorporating VR Advertising into their marketing strategies to enhance customer engagement and create memorable experiences. For example, automotive companies are using VR to allow customers to virtually test drive their vehicles, while retailers are using VR to create virtual shopping experiences. Another trend in the market is the collaboration between VR content creators and advertisers. Advertisers are partnering with VR studios and content creators to develop immersive and interactive advertisements that resonate with consumers. This collaboration is resulting in the creation of unique and compelling VR Advertising campaigns that capture the attention of Japanese consumers.

Local special circumstances: Japan has a highly developed gaming industry, with a large number of gamers and a strong gaming culture. This gaming culture has paved the way for the adoption of VR technology in Japan, as gamers are already familiar with immersive experiences and are eager to explore new technologies. The existing infrastructure and expertise in the gaming industry have also facilitated the growth of VR Advertising in Japan. Furthermore, Japan is known for its love of pop culture and entertainment. This cultural affinity for entertainment and technology has created a receptive audience for VR Advertising, as Japanese consumers are accustomed to engaging with entertainment content in various forms. The combination of a tech-savvy population and a culture that embraces entertainment has created a favorable environment for the growth of VR Advertising in Japan.

Underlying macroeconomic factors: The Japanese economy has been experiencing steady growth in recent years, creating a favorable business environment for the development of VR Advertising. The increasing disposable income and consumer spending power in Japan have contributed to the demand for innovative and immersive advertising experiences. As the economy continues to grow, companies are investing more in marketing and advertising, including VR Advertising, to reach and engage with the Japanese consumer market. In conclusion, the VR Advertising market in Japan is growing due to customer preferences for immersive experiences, trends in the market such as the integration of VR technology into various industries, local special circumstances including a tech-savvy population and a culture that values entertainment, and underlying macroeconomic factors such as the steady growth of the Japanese economy. These factors are driving the expansion of VR Advertising in Japan and creating new opportunities for marketers to connect with Japanese consumers.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on VR advertising revenue, which includes advertising that is integrated into the virtual world within video games and videos.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).