Market Insights Advertising & Media Esports

Sponsorship & Advertising

Germany

In Germany, revenue in the Sponsorship & Advertising market market is projected to reach €71.3m in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 7.63%, resulting in a projected market volume of €103.0m by 2029.
While most revenue is generated China, the projected market volume in Germany is set to be €267.9m in 2024.
The average revenue per user (ARPU) in Germany is expected to amount to €0.8.
Germany's eSports market is witnessing a surge in sponsorship and advertising investments, reflecting its growing youth engagement and cultural acceptance of competitive gaming.

Key regions: South Korea, United Kingdom, India, Europe, United States

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Analyst Opinion

The eSports market in Germany is seeing a subdued growth rate in the Sponsorship & Advertising sector. Factors such as limited financial investment and the relatively small market size are impacting this growth. However, the increasing popularity of eSports and the potential for international expansion may drive future growth in this market segment.

Customer preferences: As the eSports industry continues to grow, there has been a shift towards more personalized and targeted advertising and sponsorship strategies. With the rise of social media influencers and the increasing popularity of streaming platforms, companies are focusing on reaching niche audiences and utilizing unique branding opportunities within the eSports community. This trend is driven by the growing influence of millennial and Gen Z consumers, who value authentic and relevant messaging from brands. Additionally, with the rise of virtual and augmented reality technologies, there is a growing interest in immersive and interactive advertising experiences within the eSports market.

Trends in the market: In Germany, the eSports market is experiencing a surge in sponsorships and advertising, with major brands investing in partnerships with popular teams and players. This trend is expected to continue, with experts predicting a 30% growth in eSports sponsorship investments by 2025. This trend is significant as it not only brings in much-needed revenue for the industry, but also legitimizes eSports as a mainstream form of entertainment. However, it also raises concerns about potential conflicts of interest and the need for transparent regulations. Additionally, the rise of influencer marketing within eSports is also a growing trend, with social media influencers leveraging their large following to promote brands and products within the industry. This trend has the potential to further boost the reach and impact of sponsorships and advertising in the eSports market, but could also lead to concerns about authenticity and credibility. Overall, the current trajectory of sponsorships and advertising in the eSports market is promising, but requires careful management to ensure sustainable growth and maintain the integrity of the industry.

Local special circumstances: In Germany, the eSports Sponsorship & Advertising Market is heavily influenced by the country's strong economy and high level of technological advancement. With a large number of well-established gaming companies and a highly engaged fan base, Germany offers a prime market for brands looking to tap into the eSports industry. Additionally, the country has strict regulations regarding advertising and sponsorship, requiring transparency and authenticity, which has led to the development of unique marketing strategies tailored to the German market.

Underlying macroeconomic factors: The Sponsorship & Advertising Market within the eSports Market in Germany is heavily influenced by macroeconomic factors such as the country's strong economic health, supportive fiscal policies, and favorable business environment for the gaming industry. Additionally, global economic trends, such as the rise of digital advertising and increasing interest in eSports, are also contributing to the growth of this market. Furthermore, Germany's robust infrastructure and high levels of technological advancements make it an attractive market for companies looking to invest in sponsorship and advertising opportunities in the eSports industry. This, combined with the country's large and engaged gaming community, creates a promising environment for growth in the Sponsorship & Advertising Market within the eSports Market in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Sponsorship & Advertising market, which comprises revenues of teams and organizers via sponsorship deals. All figures are based on net revenues and exclude agency commissions, rebates, and production costs.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.