Market Insights Advertising & Media Media Music, Radio & Podcasts

Digital Music - India

India

Revenue in the 2023 market in India is projected to reach €964.20m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 5.33%, resulting in a projected market volume of €1,250.00m by 2029.
The largest market in India is Music Streaming, with a market volume of €535.00m in 2024.
In global comparison, most revenue will be generated the United States, which is projected to reach €17,690.00m in 2024.
In the 2023 market in India, the number of users is expected to amount to 234.3m users by 2029.
User penetration in India will be 14.7% in 2024 and is expected to increase to 15.6% by 2029.
The usage share of Wynk Music in India amounts to an estimated 34.0% of the 2023 market and the selected region in 2023.
In the year 2023, a share of High income of users in India is in the High income group.
In India, the digital music market is experiencing a rapid shift towards regional content, reflecting diverse consumer preferences and cultural richness.

Key regions: Germany, China, Europe, Japan, India

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Analyst Opinion

India, with its diverse culture and rich musical heritage, has seen a significant growth in the Digital Music market.

Customer preferences: Indian consumers have shown a strong inclination towards digital music platforms in recent years. This can be attributed to the increasing availability of affordable smartphones and the widespread adoption of high-speed internet connectivity. Furthermore, the convenience and flexibility offered by digital music platforms have made them a preferred choice among the younger population, who are avid music listeners.

Trends in the market: One of the key trends in the Indian Digital Music market is the rise of regional and independent music. India is a country with diverse languages and cultures, and consumers are increasingly seeking music in their native languages. This has led to the emergence of regional music streaming platforms that cater specifically to these preferences. Additionally, independent artists are gaining popularity and are using digital platforms to reach a wider audience, bypassing traditional record labels. Another trend in the market is the growing popularity of curated playlists and personalized recommendations. Digital music platforms are leveraging advanced algorithms and machine learning to analyze user preferences and provide tailored music recommendations. This has enhanced the overall music discovery experience for consumers and has contributed to increased engagement on these platforms.

Local special circumstances: India has a unique music industry landscape, with a strong influence of Bollywood music. Bollywood, the Hindi-language film industry, plays a significant role in shaping the music preferences of Indian consumers. The popularity of Bollywood music has led to a high demand for film soundtracks and has also influenced the music streaming market. Digital music platforms in India often feature a wide selection of Bollywood music, catering to the preferences of a large segment of the population.

Underlying macroeconomic factors: The growth of the Digital Music market in India can also be attributed to favorable macroeconomic factors. The country has witnessed a rapid increase in smartphone penetration and internet connectivity, which has created a conducive environment for digital music consumption. Additionally, the rise of digital payment systems and the government's push towards a cashless economy have made it easier for consumers to subscribe to digital music platforms and make online purchases. In conclusion, the Digital Music market in India has experienced significant growth due to the preferences of Indian consumers for digital music platforms, the rise of regional and independent music, the popularity of curated playlists and personalized recommendations, the influence of Bollywood music, and favorable macroeconomic factors. With the continued expansion of smartphone adoption and internet connectivity, the Digital Music market in India is expected to further thrive in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.