Market Insights Advertising & Media Media

TV & Video

France

In France, revenue in the TV & Video market market is projected to reach €12.97bn in 2024.
It is expected that revenue will show an annual growth rate (CAGR 2024-2029) of 3.18%, leading to a projected market volume of €15.17bn by 2029.
The largest market within this market in France is Traditional TV & Home Video, which will have a market volume of €7.73bn in 2024.
In a global context, the most revenue will be generated the United States, with a figure of €259.90bn in 2024.
By 2029, the number of users in the TV & Video market market in France is expected to amount to 65.8m users.
User penetration in this market is anticipated to be at 99.1% in 2024.
The average revenue per user (ARPU) in France is projected to amount to €201.80 in 2024.
In France, the TV & Video market is increasingly dominated by streaming platforms, reflecting a shift in consumer preferences towards on-demand content consumption.

Key regions: China, South Korea, Asia, France, United Kingdom

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Analyst Opinion

The TV & Video market in France has seen significant development and growth in recent years. Customer preferences in the TV & Video market in France have been shifting towards online streaming platforms and on-demand content. With the rise of digital platforms such as Netflix and Amazon Prime Video, consumers now have access to a wide range of content at their fingertips. This shift in customer preferences can be attributed to the convenience and flexibility that online streaming offers, allowing viewers to watch their favorite shows and movies anytime, anywhere. Trends in the market show that traditional television viewing has been on the decline, with more and more consumers opting for online streaming services. This trend can be attributed to the increasing availability of high-speed internet and the proliferation of smartphones and smart TVs. With the ability to stream content directly to their devices, consumers are no longer bound by traditional TV schedules and can choose to watch their favorite shows and movies at their own convenience. Local special circumstances in France have also contributed to the development of the TV & Video market. The French government has implemented policies to support the growth of the digital economy, including investments in broadband infrastructure and the promotion of digital content creation. Additionally, the French population has a strong affinity for cultural and artistic content, which has led to a demand for local and international programming. This demand has been met by online streaming platforms, which offer a wide selection of both domestic and international content. Underlying macroeconomic factors have also played a role in the development of the TV & Video market in France. The country has a strong economy and a high standard of living, which has allowed consumers to invest in high-quality entertainment experiences. Additionally, the French population has a high level of disposable income, which has enabled them to subscribe to multiple streaming services and access a wide range of content. In conclusion, the TV & Video market in France has experienced significant growth and development, driven by customer preferences for online streaming platforms, local special circumstances, and underlying macroeconomic factors. The shift towards online streaming has transformed the way consumers watch TV and video content, offering them greater convenience and flexibility. With the continued advancements in technology and the increasing availability of high-speed internet, the market is expected to continue its upward trajectory in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.