Market Insights Advertising & Media Media TV & Video

Traditional TV & Home Video

Australia

In Australia, revenue in the Traditional TV & Home Video market market is projected to reach €4.73bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 1.76%, which would result in a projected market volume of €5.16bn by 2029.
The average revenue per user (ARPU) in Australia is anticipated to amount to €0.25k.
In a global context, the majority of revenue will be generated the United States, which is expected to reach €135.90bn in 2024.
The number of TV viewers in Australia is expected to reach 20.0m users by 2029.
User penetration within the Traditional TV & Home Video market market in Australia is forecasted to be at 70.9% in 2024.
Furthermore, the average revenue per TV user (ARPU) in the Traditional TV & Home Video market market in Australia is projected to be €0.25k in 2024.
In Australia, the traditional TV and home video market is increasingly challenged by digital streaming platforms, leading to a notable shift in viewer consumption habits.

Key regions: Asia, United Kingdom, China, Germany, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Traditional TV & Home Video market in Australia has experienced significant growth and development in recent years.

Customer preferences: Customers in Australia have shown a strong preference for high-quality content and convenient access to entertainment. With the rise of streaming services such as Netflix and Amazon Prime Video, there has been a shift in consumer behavior towards on-demand viewing. This has led to a decline in traditional TV viewership and an increase in subscription-based streaming services. Additionally, Australian consumers have also shown a growing interest in home video formats such as Blu-ray and DVD, particularly for collectors and enthusiasts.

Trends in the market: One of the key trends in the Traditional TV & Home Video market in Australia is the increasing popularity of streaming services. This trend can be attributed to several factors, including the convenience of on-demand viewing, the wide range of content available, and the ability to watch shows and movies on multiple devices. As a result, traditional TV broadcasters in Australia are facing challenges in retaining viewership and advertising revenue. Another trend in the market is the growth of digital downloads and rentals. Online platforms such as iTunes and Google Play have made it easier for consumers to access and download movies and TV shows, eliminating the need for physical media. This trend is particularly popular among younger consumers who prefer digital content over physical discs.

Local special circumstances: Australia's geographical location and relatively small population size have influenced the development of the Traditional TV & Home Video market. Due to the country's vast size and dispersed population, traditional TV broadcasters have faced challenges in providing coverage to remote areas. This has led to an increased demand for alternative forms of entertainment, such as streaming services and digital downloads. Furthermore, Australia's strong copyright laws and strict regulations on piracy have also played a role in shaping the market. The government has implemented measures to combat piracy and protect the rights of content creators, which has encouraged consumers to access content through legal channels.

Underlying macroeconomic factors: The growth of the Traditional TV & Home Video market in Australia can be attributed to several underlying macroeconomic factors. The country's strong economy and high disposable income levels have allowed consumers to invest in home entertainment systems and subscribe to streaming services. Additionally, advancements in technology and the increasing availability of high-speed internet have made it easier for consumers to access and enjoy digital content. In conclusion, the Traditional TV & Home Video market in Australia has experienced significant growth and development due to changing customer preferences, the rise of streaming services, and the availability of digital downloads. The country's unique geographical circumstances and strict copyright laws have also influenced the market. Overall, the market is expected to continue evolving as technology advances and consumer behavior continues to shift towards digital platforms.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Traditional TV & Home Video and OTT (over-the-top) Services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective segment. This spending factors in discounts, margins, and taxes.

Modeling approach / Segment size:

The segment size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the segment size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant segment. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.