Market Insights Advertising & Media Metaverse

Metaverse eCommerce

Sweden

The Metaverse eCommerce market in Sweden is projected to reach a value of €122.6m in 2024.
It is expected to exhibit an annual growth rate (CAGR 2024-2030) of 39.33%, resulting in a projected market volume of €896.9m by 2030.
China is the country where most value is generated in the Metaverse eCommerce market, with a projected market volume of €9.4bn in 2024.
In Sweden's Metaverse eCommerce market, the number of users is expected to reach 2.8m users by 2030.
The user penetration rate will be 9.1% in 2024 and is expected to reach 25.2% by 2030.
The average value per user (ARPU) is projected to be €126.4.
Sweden is at the forefront of Metaverse eCommerce, with a thriving market that is driving innovation and adoption.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Metaverse eCommerce market in Sweden is experiencing significant growth and development due to various factors.

Customer preferences: Swedish consumers have shown a strong preference for online shopping, with a significant portion of the population regularly making purchases through eCommerce platforms. This preference for online shopping is driven by factors such as convenience, a wide range of product options, and competitive pricing. Additionally, Swedish consumers are known for their tech-savviness and willingness to adopt new technologies, making them more open to exploring the possibilities of the Metaverse.

Trends in the market: One of the key trends in the Metaverse eCommerce market in Sweden is the increasing integration of virtual reality (VR) and augmented reality (AR) technologies. These technologies allow consumers to have immersive shopping experiences, where they can virtually try on clothes, test products, and visualize how items would look in their homes. This trend is particularly relevant in the fashion and home decor sectors, where consumers value the ability to see and experience products before making a purchase. Another trend in the market is the emergence of virtual marketplaces within the Metaverse. These virtual marketplaces function as digital spaces where users can buy and sell virtual goods, such as virtual real estate, virtual fashion items, and virtual art. This trend is driven by the growing popularity of virtual worlds and online gaming communities, where users are willing to spend real money on virtual assets. Swedish consumers, who are already familiar with online marketplaces, are embracing these virtual marketplaces as an extension of their online shopping habits.

Local special circumstances: Sweden has a highly developed digital infrastructure, with a high internet penetration rate and widespread access to high-speed internet. This infrastructure enables seamless online shopping experiences and facilitates the adoption of Metaverse technologies. Additionally, Sweden has a strong gaming culture, with a significant portion of the population engaging in online gaming activities. This familiarity with virtual worlds and online communities creates a fertile ground for the development of the Metaverse eCommerce market.

Underlying macroeconomic factors: Sweden has a stable and prosperous economy, with high levels of disposable income among its population. This economic stability provides consumers with the confidence and financial means to engage in online shopping and explore new technologies. Additionally, the Swedish government has been supportive of digital innovation and has implemented policies to foster the growth of the digital economy. These factors create a conducive environment for the development of the Metaverse eCommerce market in Sweden. In conclusion, the Metaverse eCommerce market in Sweden is experiencing growth and development due to customer preferences for online shopping, the integration of VR and AR technologies, the emergence of virtual marketplaces, the country's strong digital infrastructure, and underlying macroeconomic factors. As Swedish consumers continue to embrace new technologies and online shopping experiences, the Metaverse eCommerce market is expected to further expand in the coming years.

Methodology

Data coverage:

Figures are based on in-app spending, consumer spending, in-game spending, app downloads, and investment and funding data.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use reports, third-party studies, and research companies. Next we use relevant key market indicators and data from country-specific associations such as GDP, consumer spending, and internet penetration rates. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the S-curve function and exponential trend smoothing are well suited to forecast digital products and services due to the non-linear growth of technology adoption. The main drivers are consumer spending per capita, level of digitalization, and cloud revenues.

Additional Notes:

The market is updated twice per year in case market dynamics change. Consumer Insights data is unbiased for representativeness.