Market Insights Advertising & Media Online Gambling

Online Lottery - Germany

Germany

Revenue in the Online Lottery market is projected to reach €1.43bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.94%, resulting in a projected market volume of €1.82bn by 2029.
In the Online Lottery market, the number of users is expected to amount to 1.7m users by 2029.
User penetration will be 1.6% in 2024 and is expected to hit 2.0% by 2029.
The average revenue per user (ARPU) is expected to amount to €1.08k.
In global comparison, most revenue will be generated in the United States (€4,072.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

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Analyst Opinion

The Online Lottery market in Germany has been experiencing significant growth in recent years. Customer preferences for convenience, variety, and the opportunity to win big have contributed to this trend. Additionally, local special circumstances and underlying macroeconomic factors have further propelled the development of the market. Customer preferences in Germany have shifted towards online lottery platforms due to their convenience. With the advent of smartphones and improved internet connectivity, customers can easily access online lottery services anytime and anywhere. This has eliminated the need to visit physical lottery retailers, saving time and effort. Furthermore, online platforms offer a wide variety of lottery games, including both national and international options, catering to different customer preferences. The ability to participate in various lotteries from a single platform has attracted a larger customer base. Trends in the market also indicate a growing interest in online lottery in Germany. One notable trend is the increasing popularity of syndicate play. Syndicates allow players to pool their resources and increase their chances of winning. This trend is driven by the desire to maximize the potential for winning and share the excitement of participating in a lottery with others. Online platforms have made it easier for players to join or create syndicates, contributing to the growth of this trend. Moreover, the introduction of innovative features and promotions by online lottery operators has attracted more customers. These features include quick pick options, which randomly generate numbers for players, and subscription services, which allow customers to automatically enter their chosen lottery draws. Promotions such as discounted ticket prices and bonus offers have also incentivized customers to participate in online lotteries. Local special circumstances in Germany have also played a role in the development of the online lottery market. The country has a strong lottery tradition, with a significant portion of the population participating in lottery games. The shift towards online platforms can be seen as a natural progression in this context, as customers seek more convenient ways to participate in their favorite games. Additionally, Germany has a large population and a high level of internet penetration, providing a fertile ground for the growth of online lottery services. Underlying macroeconomic factors have further supported the development of the online lottery market in Germany. The country has a stable economy and a high disposable income per capita. This allows customers to allocate a portion of their income towards leisure activities, including online lottery participation. Furthermore, the increasing digitization of financial transactions and the widespread acceptance of online payment methods have made it easier for customers to purchase lottery tickets online. In conclusion, the Online Lottery market in Germany is developing due to customer preferences for convenience and variety, as well as the introduction of innovative features and promotions by online lottery operators. Local special circumstances, such as Germany's strong lottery tradition and high internet penetration, have also contributed to this trend. Underlying macroeconomic factors, including a stable economy and high disposable income, further support the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services.

Modeling approach:

Market size is determined through a Top-Down approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., the Statista Consumer Insights Global survey), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as GDP, number of internet users, and internet consumption.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Data from the Statista Consumer Insights Global survey is reweighted for representativeness.