Market Insights Advertising & Media Sports

Baseball - Germany

Germany

Revenue in the Baseball market is projected to reach €6.14m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.09%, resulting in a projected market volume of €7.15m by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €3.78 in 2024.
In the Baseball market, the number of users is expected to amount to 2.1m users by 2029.
User penetration in the Baseball market will be at 1.9% in 2024.

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Analyst Opinion

The Baseball market in Germany is seeing slow growth due to a variety of factors, including limited media coverage, lack of popularity among consumers, and competition with other sports. However, there is potential for growth with the rise of online sales and increased awareness of the sport.

Customer preferences: As Germany becomes more diverse and socially progressive, there has been a growing interest in sports beyond traditional German favorites like soccer. This has led to an increase in popularity for baseball, particularly among younger demographics. Additionally, there has been a rise in demand for more diverse and inclusive representation within the sport, leading to the emergence of new teams and leagues. As cultural attitudes continue to evolve, the baseball market in Germany is expected to see continued growth.

Trends in the market: In Germany, the Baseball market is seeing a rise in the use of advanced analytics and data-driven decision making among teams and players. This trend is significant, as it allows for more efficient player scouting, team management, and improved on-field performance. Furthermore, as technology and data continue to evolve, these trends are expected to become even more prevalent, potentially disrupting traditional scouting and player evaluation methods. Industry stakeholders, such as team owners, coaches, and players, will need to adapt and embrace these trends to remain competitive in the evolving Baseball market landscape.

Local special circumstances: In Germany, the Baseball Market is heavily influenced by the countrys love for soccer and the highly competitive Bundesliga. This results in a smaller market for baseball compared to other European countries. Additionally, Germanys strict labor laws and complex employment regulations make it challenging for clubs to recruit international players, limiting the growth of the market. However, with the countrys increasing interest in American culture and the popularity of other alternative sports like basketball, the Baseball Market has the opportunity to expand and attract a new generation of fans.

Underlying macroeconomic factors: The Baseball Market in Germany is heavily influenced by macroeconomic factors such as economic stability, consumer spending power, and government policies. With Germany being the largest economy in Europe and the fourth largest in the world, it offers a strong foundation for the growth of the Baseball Market. Additionally, Germanys high level of technological advancement and strong infrastructure make it an attractive market for companies in the sports industry. The governments support for sports and active lifestyles also plays a significant role in driving the demand for baseball-related products and services. Moreover, the growing interest and popularity of baseball among the younger generation in Germany are expected to further contribute to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.