Market Insights Advertising & Media Sports

Baseball

India

Revenue in the Baseball market is projected to reach €196.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 0.72%, resulting in a projected market volume of €203.30m by 2029.
In global comparison, most revenue will be generated in the United States (€9,241.00m in 2024).
The average revenue per user (ARPU) in the Baseball market is projected to amount to €2.74 in 2024.
In the Baseball market, the number of users is expected to amount to 74.5m users by 2029.
User penetration in the Baseball market will be at 5.0% in 2024.

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Moneda

Analyst Opinion

The Baseball Market in India has seen slow growth in recent years, influenced by factors such as limited media coverage, lack of merchandise variety, and high ticket prices. This has led to low consumer interest in the sport, resulting in a negligible growth rate. However, with increasing investments in promoting the sport and providing more accessible and affordable options, there is potential for the market to experience significant growth in the future.

Customer preferences: As the popularity of cricket declines in India, there has been an increase in interest in baseball. This can be attributed to the rise of social media and increased exposure to Western culture. Millennials, in particular, are drawn to the fast-paced and strategic nature of the game. This trend has also been influenced by the emergence of local baseball leagues and the expansion of international tournaments in the country. Furthermore, the growth of womens participation in sports has also resulted in an increase in female baseball players, showcasing the shifting demographics of the market.

Trends in the market: In India, the Baseball Market is experiencing an increase in the popularity of the sport among younger generations, driven by the success of the Indian national team in international tournaments. This trend is significant as it reflects the potential for growth and a larger fan base for the sport in the country. Additionally, there has been a rise in the availability and consumption of baseball merchandise and memorabilia, highlighting the opportunity for revenue generation in the industry. As the baseball market continues to gain momentum in India, industry stakeholders will need to focus on developing and implementing effective marketing strategies to capitalize on this trend and drive further growth.

Local special circumstances: In India, the baseball market is still in its nascent stages despite the countrys significant interest in cricket. This can be attributed to various factors such as the lack of infrastructure, limited exposure to the sport, and preference for other traditional sports. However, with the increasing globalization and rising popularity of cricket in other countries, the baseball market in India has the potential to grow. Additionally, the countrys diverse population offers unique opportunities for international teams to tap into a new fan base and promote the sport. This can be leveraged by MLB (Major League Baseball) and other international organizations to establish a foothold in the Indian market.

Underlying macroeconomic factors: The Baseball Market within the Sports Market in India is heavily influenced by macroeconomic factors such as the countrys economic growth, government policies, and overall financial stability. Indias rapidly expanding economy and young population provide a strong potential for growth in the baseball market. Additionally, favorable investment policies and government support for sports development are contributing to the increasing popularity of baseball in the country. The rise in disposable income and rising interest in sports activities among the younger generation are also contributing to the growth of Indias baseball market. Furthermore, the global trend of increasing participation in sports and the growing popularity of baseball worldwide are also expected to positively impact the Indian market. Thus, favorable macroeconomic conditions in India are expected to drive the growth of the Baseball Market within the Sports Market in the country.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.