Market Insights Advertising & Media Sports

Basketball - United Kingdom

United Kingdom

Revenue in the Basketball market is projected to reach €22.79m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of -0.95%, resulting in a projected market volume of €21.73m by 2029.
In global comparison, most revenue will be generated in the United States (€8,842.00m in 2024).
The average revenue per user (ARPU) in the Basketball market is projected to amount to €12.41 in 2024.
In the Basketball market, the number of users is expected to amount to 2.1m users by 2029.
User penetration in the Basketball market will be at 2.7% in 2024.

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The United Kingdoms Basketball Market is experiencing a modest growth rate, influenced by factors such as increased media coverage, the growing popularity of merchandise and convenience of online ticket sales. Low participation rates in recreational basketball and limited government support are limiting the markets growth potential.

Customer preferences: Elevated interest in basketball has sparked a rise in demand for sustainable athletic wear and equipment, as eco-conscious consumers seek to align their purchasing habits with their values. Alongside this, the growing trend of athleisure has reshaped the fashion industry, with consumers prioritizing comfortable and versatile clothing. Additionally, the emergence of social media platforms has democratized the sport, giving smaller teams and players a greater online presence and expanding the fan base.

Trends in the market: In the United Kingdom, the Basketball Market is seeing a rise in popularity, with a growing number of young individuals participating in the sport. Additionally, there has been a shift towards digitalization in the market, with league and team websites offering live streaming of games and in-depth statistics. Furthermore, the rise of social media has allowed for greater fan engagement and reach for teams and players. All these trends point towards a more interconnected and accessible market for stakeholders, with potential implications for increased revenue and global recognition for the sport in the United Kingdom.

Local special circumstances: In the United Kingdom, basketball has seen a strong following due to its increasing popularity among youth and a rise in professional teams. This market is also influenced by the countrys strong sports culture and the governments support for sports development at the grassroots level. Additionally, the presence of established leagues and tournaments, such as the British Basketball League and the National Basketball League, provide a strong foundation for the growth of the market. The UKs strong passion for sports and its well-developed infrastructure make it an attractive market for both players and investors.

Underlying macroeconomic factors: The growth of the Basketball Market in the United Kingdom is heavily impacted by macroeconomic factors such as the strength of the national economy, government policies on sports funding, and investment in sports infrastructure. Countries with strong economies and government support for sports tend to have a more active and prosperous basketball market. Additionally, a growing population and increasing interest in sports across the globe are also contributing to the growth of the Basketball Market in the UK.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.