Market Insights Advertising & Media Sports

Cricket - France

France

Revenue in the Cricket market is projected to reach €2.39m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.62%, resulting in a projected market volume of €2.59m by 2029.
In global comparison, most revenue will be generated in India (€2,110.00m in 2024).
The average revenue per user (ARPU) in the Cricket market is projected to amount to €7.28 in 2024.
In the Cricket market, the number of users is expected to amount to 340.0k users by 2029.
User penetration in the Cricket market will be at 0.5% in 2024.

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Analyst Opinion

The Cricket Market in France is currently experiencing a negligible decline in growth rate, influenced by factors such as declining interest in traditional media and fluctuating ticket sales. However, the market still holds potential due to the increasing popularity of online services and the growing health awareness among consumers. These factors are expected to drive growth in the overall market in the near future.

Customer preferences: As cricket gains popularity in France, there has been a noticeable increase in the number of digital platforms offering live streams of matches and highlights. This trend is further driven by the younger demographics preference for consuming sports content on-the-go through their smartphones and tablets. Additionally, the rise of data-driven coaching tools and virtual training programs have also gained traction in the cricket market, catering to consumers who seek personalized and convenient ways to improve their game.

Trends in the market: In France, the Cricket Market is experiencing a surge in popularity, with a growing number of youth leagues and professional teams. This trend is expected to continue due to the rising interest in the sport among the younger generation and the successful performance of the national team. Additionally, there is a strong focus on promoting diversity and inclusivity within the sport, which has opened up new opportunities for stakeholders in terms of sponsorship and partnerships. This trajectory is significant not only for the growth of the sport, but also for creating a more diverse and inclusive Sports market in France. Potential implications for industry stakeholders include the need to cater to the growing interest in cricket by investing in infrastructure, marketing, and talent development. In addition, there is potential for collaborations with other sports leagues and organizations to tap into the diverse fan base of cricket.

Local special circumstances: In France, Cricket has seen a steady growth over the years, due to the sports historical ties to the British Empire and its popularity among the immigrant South Asian community. However, it faces competition from other established sports such as football and rugby. This has led to innovative marketing strategies targeting new audiences, including a focus on promoting the sports inclusivity and diversity. Additionally, strict government regulations on sports broadcasting and advertising have also played a role in shaping the dynamics of the Cricket market in France.

Underlying macroeconomic factors: The Cricket Market within the Sports Market in France is greatly impacted by macroeconomic factors. Economic trends such as consumer spending patterns, interest rates, and inflation can affect the demand for sports goods and services, including cricket. Furthermore, the national economic health of the country plays a significant role in determining the purchasing power of consumers and their willingness to spend on sports. Fiscal policies, such as taxes and government spending, also impact the overall economic stability and growth potential of the market. Other financial indicators such as GDP, unemployment rates, and consumer confidence levels are crucial factors in determining the performance of the Cricket Market in France.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.