Market Insights Advertising & Media Sports

Soccer - Europe

Europe

Revenue in the Soccer market is projected to reach €32.25bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.61%, resulting in a projected market volume of €38.51bn by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€8,991.00m in 2024).
The average revenue per user (ARPU) in the Soccer market is projected to amount to €190.20 in 2024.
In the Soccer market, the number of users is expected to amount to 148.4m users by 2029.
User penetration in the Soccer market will be at 20.1% in 2024.

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Analyst Opinion

The soccer market in Europe is facing minimal growth, influenced by factors such as fluctuating demand for soccer media, changes in consumer preferences for soccer merchandise, and variable ticket sales due to the availability of live streaming options. The markets slow growth can also be attributed to the impact of global economic fluctuations and the uncertainties caused by the COVID-19 pandemic. Despite these challenges, the market remains resilient, with the potential for future growth through the continuous adoption of digital technologies and the rise in fan engagement through social media.

Customer preferences: There has been a noticeable trend in the Soccer Market within the Sports Market of consumers prioritizing sustainability and environmental consciousness when making purchasing decisions. As a result, there has been a rise in demand for environmentally-friendly and ethically-sourced sports equipment and merchandise. In addition, with the increasing focus on health and wellness, consumers are turning towards organic and natural ingredients in sports nutrition products. This shift towards sustainability and holistic well-being is driven by the growing influence of eco-friendly and health-conscious attitudes among consumers in Europe.

Trends in the market: In Europe, the Soccer Market within the Sports Market market is experiencing a rise in digital platforms, with many clubs and leagues investing in online streaming services to reach a wider audience. This trend is driven by the increasing demand for easily accessible and personalized content, as well as the growth of social media as a popular platform for sports consumption. This trajectory is significant as it allows for a more direct and engaging relationship between fans and their favorite teams, driving increased profitability and brand loyalty. However, it also presents challenges for traditional broadcasters and could potentially disrupt the distribution of media rights in the soccer industry.

Local special circumstances: In Europe, the Soccer Market within the Sports Market is heavily influenced by the regions rich history and culture surrounding the sport. With different countries having distinct styles and traditions, the demand for specific players and teams varies significantly. Additionally, varying regulatory structures in each country impact the transfer market and player salaries. The unique combination of these factors creates a highly competitive and dynamic market in Europe, making it a hub for global soccer talent and investments.

Underlying macroeconomic factors: The soccer market in Europe is heavily influenced by macroeconomic factors such as the overall economic health of the European economy, fiscal policies, and global economic trends. Countries with stronger economies and stable fiscal policies tend to have a more flourishing soccer market compared to those with weaker economies and uncertain fiscal policies. Additionally, government investments in infrastructure that support the development of the sport, such as stadiums and training facilities, can also impact the growth of the soccer market. Furthermore, the purchasing power of consumers and their willingness to spend on sports-related activities also play a significant role in the performance of the soccer market in Europe.

Methodology

Data coverage:

The data encompasses B2C and B2B revenues. Figures are based on media spending, merchandise spending, and ticket spending. All monetary figures for merchandise and tickets refer to consumer spending on goods or tickets in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.