Market Insights Advertising & Media Sports Soccer

Soccer Media

Australia

Revenue in the Soccer Media market is projected to reach €139.10m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 2.70%, resulting in a projected market volume of €158.90m by 2029.
In global comparison, most revenue will be generated in the United Kingdom (€7,267.00m in 2024).
The average revenue per user (ARPU) in the Soccer Media market is projected to amount to €42.21 in 2024.
In the Soccer Media market, the number of users is expected to amount to 3.7m users by 2029.
User penetration in the Soccer Media market will be at 12.3% in 2024.

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Analyst Opinion

The Soccer Media Market, within the Sports Market in Australia, is seeing steady growth due to the increasing popularity of soccer and its digital presence. This is driven by the convenience of accessing news and games online, coupled with the growing interest in the sport. The growth rate, while negligible, is impacted by factors such as the countrys demographics and economic conditions.

Customer preferences: The rise of social media has significantly impacted the Soccer Media Market in Australia, with consumers looking for real-time updates and behind-the-scenes access to their favorite players and teams. This has led to a surge in demand for mobile-friendly content and interactive fan experiences. Additionally, there has been a push towards more inclusive and diverse coverage of soccer, as the sport increasingly reflects the diverse demographics of the country. The increasing popularity of womens soccer has also contributed to this trend.

Trends in the market: In Australia, the Soccer Media Market is experiencing a surge in demand for streaming services, as more consumers are turning to online platforms for accessing live games and highlights. This trend is expected to continue, with the rise of mobile usage and the increasing availability of high-speed internet. This presents opportunities for media companies to expand their reach and tap into a larger audience. Additionally, there is a growing demand for personalized and interactive content, as fans seek more engaging experiences from their chosen soccer media outlets. This could lead to collaborations with technology companies to enhance the viewing experience, as well as potential partnerships with clubs and leagues to offer exclusive content.

Local special circumstances: In Australia, the Soccer Media Market is heavily influenced by the strong presence of social media and digital platforms. The country has a high rate of internet and social media usage, making it an ideal market for soccer content consumption through online channels. Additionally, the close proximity of Australia to Asia has led to an increasing interest in the sport from Asian markets, creating potential for growth and expansion in the region. The regulatory environment also plays a role, with strict advertising rules and regulations impacting the way soccer is marketed and promoted in the country.

Underlying macroeconomic factors: In Australia, the Soccer Media Market within the Sports Market is greatly impacted by macroeconomic factors such as the overall health of the national economy, government fiscal policies, and global economic trends. The countrys stable economic growth and strong investment in the sports industry have led to a thriving Soccer Media Market. Additionally, favorable regulatory policies and robust infrastructure have encouraged the adoption of digital media technologies, fueling further growth in the market. Moreover, the popularity of soccer as a global sport and the increasing demand for digital access to sports content from a tech-savvy population are contributing to the markets steady expansion.

Methodology

Data coverage:

The data encompasses B2B revenues. Figures are based on media spending from businesses to several clubs. That also includes the revenues from advertising as this is part of media and broadcasting contracts the individual clubs have with their respective leagues.

Modeling approach / Market size:

Market sizes are determined through a top-down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.