Market Insights Advertising & Media Sports Soccer

Soccer Merchandise

Sweden

Revenue in the Soccer Merchandise market is projected to reach €35.03m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.83%, resulting in a projected market volume of €38.36m by 2029.
In global comparison, most revenue will be generated in the United States (€1,281.00m in 2024).
The average revenue per user (ARPU) in the Soccer Merchandise market is projected to amount to €27.24 in 2024.
In the Soccer Merchandise market, the number of users is expected to amount to 1.4m users by 2029.
User penetration in the Soccer Merchandise market will be at 12.0% in 2024.

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Analyst Opinion

The Swedish soccer merchandise market is seeing little growth due to factors such as limited consumer purchasing power, saturation of the market, and the rise of counterfeit products. Despite this, increased demand for sustainable and high-quality merchandise may contribute to future growth.

Customer preferences: With the rise in eco-consciousness and sustainability practices, consumers in Sweden are increasingly gravitating towards ethically-sourced and environmentally-friendly soccer merchandise. This shift in preference is seen as a response to the countrys cultural emphasis on protecting the environment and promoting a sustainable lifestyle. Additionally, the demand for personalized and customized soccer merchandise, influenced by social media and the desire for unique and authentic products, is on the rise among Swedish consumers.

Trends in the market: In Sweden, the Soccer Merchandise Market is experiencing a trend towards a sustainable and ethical approach, with consumers showing a preference for eco-friendly and socially responsible products. This is evidenced by the increasing use of recycled materials in merchandise and partnerships with charities and non-profit organizations. This trend is expected to continue as consumers become more conscious of their impact on the environment and society, creating opportunities for industry players to differentiate themselves through their sustainability efforts. However, there may be challenges in maintaining profitability while upholding these values, and companies will need to carefully balance both aspects in their business strategies.

Local special circumstances: In Sweden, the Soccer Merchandise Market is heavily influenced by the countrys love for the sport and their high participation and engagement in soccer compared to other sports. This has led to a thriving market for soccer merchandise, supported by a strong football culture. Additionally, Swedens progressive and socially responsible values have also prompted consumers to look for sustainable and ethically sourced merchandise, adding a unique dynamic to the market. Furthermore, the countrys strict regulations on advertising in sports, particularly towards children, have shaped the marketing strategies of vendors and retailers, making it a highly regulated market.

Underlying macroeconomic factors: The Soccer Merchandise Market of the Soccer Market within the Sports Market is greatly influenced by macroeconomic factors such as consumer spending patterns, disposable income levels, and overall economic stability. Countries with a strong economy and high levels of soccer fandom tend to have a larger market for soccer merchandise, with consumers willing to spend more on quality products. Additionally, fiscal policies such as tariffs and import/export regulations can impact the availability and pricing of soccer merchandise, affecting market performance. Furthermore, global economic trends can also have a significant impact on the market, as fluctuations in foreign exchange rates and trade agreements can affect the cost and availability of merchandise.

Methodology

Data coverage:

The data encompasses B2C revenues. Figures are based on merchandise spending. All monetary figures refer to consumer spending on goods in the respective segment, which can be online and offline.

Modeling approach / Market size:

Market sizes are determined through a combination of bottom-up and top-down approaches, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per ticket, price on sport goods). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, number of internet users, and internet consumption. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function or linear forecasting, as it fits the development of either strong growing markets or more sophistacted and saturated markets, such as soccer in Europe.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). We also account for the different cycles of international tournaments, such as world cups or continent cups. Consumer Insights data is reweighted for representativeness.