Cider, Perry & Rice Wine - China

The Cider, Perry & Rice Wine market in China has been experiencing significant growth in recent years.

Customer preferences: Chinese consumers have shown a growing interest in alternative alcoholic beverages, such as cider, perry, and rice wine. This can be attributed to several factors. Firstly, there is a growing trend towards healthier lifestyles and a desire for natural and organic products. Cider, perry, and rice wine are often perceived as being more natural and less processed than other alcoholic beverages. Additionally, these beverages offer a unique flavor profile that appeals to consumers looking for something different from traditional beer or wine.

Trends in the market: One of the key trends in the Cider, Perry & Rice Wine market in China is the increasing popularity of craft and premium products. Chinese consumers are becoming more discerning in their tastes and are willing to pay a premium for high-quality and unique products. This trend is driving the growth of artisanal cider, perry, and rice wine producers who are able to cater to this demand. Another trend in the market is the rise of flavored and infused varieties of cider, perry, and rice wine. Manufacturers are introducing innovative flavors such as apple and ginger, pear and elderflower, and lychee-infused rice wine to attract consumers who are looking for new and exciting taste experiences. Local Special circumstances: China has a rich cultural heritage when it comes to alcoholic beverages, with rice wine being a traditional drink that has been consumed for centuries. This cultural significance has contributed to the popularity of rice wine in the country. Additionally, the abundance of locally grown fruits such as apples and pears has made it easier for cider and perry producers to source high-quality ingredients locally.

Underlying macroeconomic factors: China's growing middle class and increasing disposable income have played a significant role in the development of the Cider, Perry & Rice Wine market. As more Chinese consumers have the means to indulge in luxury and premium products, the demand for high-quality cider, perry, and rice wine has increased. Furthermore, the government's efforts to promote domestic consumption and reduce reliance on imports have also had a positive impact on the market. The Chinese government has implemented policies and initiatives to support the development of the domestic alcohol industry, including tax incentives and subsidies for producers. In conclusion, the Cider, Perry & Rice Wine market in China is experiencing growth due to changing customer preferences, including a desire for healthier and more natural products, as well as a growing interest in craft and premium beverages. Local cultural significance and the availability of high-quality ingredients have also contributed to the market's development. Additionally, macroeconomic factors such as the growing middle class and government support for domestic consumption have further fueled the market's growth.

Data coverage:
The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:
Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on alcoholic beverages, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:
In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:
The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level.