Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Italy

Italy

In Italy, the Lawn & Garden market is projected to generate a revenue of €3.21bn in 2024.
This market segment is anticipated to experience an annual growth rate of 1.92% (CAGR 2024-2029).
When compared globally, in the United States leads the pack with a revenue of €123bn in 2024.
Considering the total population, each person in Italy is expected to contribute €54.60 in revenue in 2024.
In Italy, there is a growing trend among homeowners to prioritize eco-friendly and sustainable practices in their lawn and garden maintenance.

Key regions: Germany, Nigeria, Brazil, India, China

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Analyst Opinion

The Lawn & Garden market in Italy within the DIY & Hardware Store market has shown negligible growth, impacted by factors such as increasing competition, declining consumer spending, and economic uncertainty. Despite this, the market is still driven by the convenience of online services and a growing awareness of the importance of maintaining a healthy outdoor space.

Customer preferences: As consumers become more environmentally conscious, there has been a rise in demand for sustainable and eco-friendly lawn and garden products in the DIY & Hardware Store Market. This trend is driven by a growing concern for the planet and a desire for non-toxic solutions. Additionally, with an aging population in Italy, there is a shift towards low-maintenance and easy-to-use gardening equipment and tools, catering to the needs of older adults. As a result, there has been an increased focus on ergonomic designs and technologies that make gardening tasks more accessible and manageable for all age groups.

Trends in the market: In Italy, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a surge in demand for eco-friendly and sustainable gardening products. With increasing awareness about environmental concerns and a shift towards organic and chemical-free options, there has been a rise in the sales of natural fertilizers, pest control methods, and biodegradable gardening tools. This trend is expected to continue as consumers prioritize sustainable practices in their gardening routine, presenting opportunities for industry stakeholders to tap into this growing market.

Local special circumstances: In Italy, the Lawn & Garden market is greatly influenced by the country's rich cultural heritage and tradition of outdoor living. The demand for high-quality outdoor furniture and decor is driven by the Italian lifestyle of gathering and socializing in beautiful outdoor spaces. Additionally, strict environmental regulations promote the use of environmentally friendly gardening and landscaping practices, leading to a high demand for sustainable lawn and garden products. These unique factors set Italy apart from other markets, shaping consumer preferences and driving market dynamics.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Italy is influenced by macroeconomic factors such as the country's economic growth, fiscal policies, and consumer spending. With a stable economic climate and increasing disposable income, consumers are more likely to invest in outdoor living and home improvement products, driving the growth of the market. Additionally, government initiatives promoting sustainable gardening practices and green living have also contributed to the increasing demand for lawn and garden products. The aging population and rising health concerns have also led to a growing trend towards home gardening, further fueling the market growth.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.