Market Insights Consumer DIY & Hardware Store

Lawn & Garden - Russia

Russia

In 2024, the Lawn & Garden market in Russia is projected to generate a revenue of €4.05bn.
This market segment is expected to experience an annual growth rate of 3.24% (CAGR 2024-2029).
When compared globally, in the United States leads in terms of revenue generation, reaching €123bn in 2024.
In relation to the total population, per person revenues amount to €28.16 in 2024.
Russian consumers are increasingly opting for eco-friendly and sustainable lawn and garden products to protect their natural landscapes.

Key regions: Germany, Nigeria, Brazil, India, China

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Región

Comparación de regiones

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Analyst Opinion

The DIY & Hardware Store Market in Russia is seeing a slight but negligible growth in the Lawn & Garden Market. This slow growth can be attributed to factors such as the current economic climate, lack of disposable income, and preference for traditional methods of gardening in the region. Despite this, there is still a growing trend towards online shopping and increasing interest in greener and more efficient gardening practices.

Customer preferences: Consumers in Russia are increasingly turning to DIY and hardware stores for their lawn and garden needs, as they seek to create their own green spaces and connect with nature. This trend is driven by a growing interest in self-sufficiency and sustainability, as well as a desire for a healthy and active lifestyle. As a result, retailers are now offering a wide range of eco-friendly and innovative products, such as vertical gardening systems and smart irrigation systems, to meet the changing demands of consumers. Additionally, there is a growing preference for locally sourced and organic gardening supplies, reflecting a strong connection to nature and a desire for a more authentic and natural lifestyle. These evolving consumer preferences highlight the importance of promoting and catering to sustainable and environmentally-friendly options within the lawn and garden market.

Trends in the market: In Russia, the Lawn & Garden Market within the DIY & Hardware Store Market is experiencing a shift towards eco-friendly and sustainable products. This trend is driven by the growing awareness of environmental issues among consumers. As a result, there is a rise in the demand for organic and natural fertilizers, compost, and non-toxic pest control products. This trend is expected to continue in the future, with potential implications for industry stakeholders who may need to adapt their product offerings and marketing strategies to meet the changing consumer preferences. Additionally, the shift towards sustainability presents opportunities for innovative and eco-friendly companies to gain a competitive advantage in the market.

Local special circumstances: In Russia, the Lawn & Garden Market within the DIY & Hardware Store Market is heavily influenced by the country's vast size and diverse climate, with varying demand for different products in different regions. Additionally, the strong DIY culture in Russia has led to a preference for affordable, easy-to-use lawn and garden products. Government regulations on pesticides and chemicals also play a significant role in shaping the market, with strict guidelines and approvals required for certain products. This, in turn, affects the availability and pricing of products in the market.

Underlying macroeconomic factors: The Lawn & Garden Market within the DIY & Hardware Store Market in Russia is heavily influenced by macroeconomic factors such as consumer confidence, disposable income levels, and overall economic stability. As the Russian economy continues to recover from the effects of sanctions and lower oil prices, consumers are becoming more confident in their spending habits, leading to increased demand for home improvement and gardening products. The government's fiscal policies, including tax cuts and subsidies, are also contributing to the growth of this market. Additionally, the country's favorable regulatory environment and investments in infrastructure are creating a conducive environment for the growth of the DIY & Hardware Store Market. Furthermore, the increasing aging population in Russia is driving the demand for lawn and garden products, as seniors are more likely to spend on home improvement and gardening tasks. These factors collectively contribute to the continued growth of the Lawn & Garden Market within the DIY & Hardware Store Market in Russia.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.