Market Insights Consumer DIY & Hardware Store

Paint, Wallpaper & Supplies - Japan

Japan

In Japan, the revenue generated in the Paint, Wallpaper & Supplies market amounted to €5.64bn in 2024.
It is projected to experience an annual growth rate of 2.97% (CAGR 2024-2029).
When comparing the market globally, in the United States generates the highest revenue with €47,830m in 2024.
In terms of per capita figures, each person in Japan is estimated to generate revenues of €46.01 in 2024.
Japan's demand for traditional Japanese-style wallpaper, known as "washi," is experiencing a resurgence in popularity among homeowners and interior designers.

Key regions: Japan, Indonesia, Turkey, Germany, Worldwide

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Analyst Opinion

The Paint, Wallpaper & Supplies Market in Japan has observed marginal growth, impacted by factors like the rising preference for DIY home projects, increasing awareness about environmentally-friendly products, and the convenience offered by online retailers.

Customer preferences: With the rising popularity of DIY projects, there has been a significant increase in demand for eco-friendly and sustainable paint, wallpaper, and other supplies. This trend is driven by a growing awareness of environmental issues and a desire to minimize the use of harmful chemicals in home improvement projects. Additionally, there has been a shift towards online purchases of these products, with more consumers turning to e-commerce platforms for convenience and access to a wider range of options. As such, DIY and hardware stores are expanding their online presence and offerings to cater to this emerging consumer preference.

Trends in the market: In Japan, the Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market is experiencing an increase in e-commerce sales, with more consumers turning to online platforms to purchase home improvement products. There is also a growing demand for eco-friendly and low-VOC (volatile organic compound) paint and wallpaper options, reflecting a larger trend towards sustainability in the market. These developments present both challenges and opportunities for industry stakeholders, as they navigate the shift towards digital channels and adapt to changing consumer preferences for environmentally-friendly products.

Local special circumstances: In Japan's Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market, the country's strong focus on quality and innovation greatly influences market dynamics. The demand for eco-friendly and sustainable products is on the rise, leading to the introduction of new technologies and materials. Additionally, Japan's strict regulations on construction and renovation materials play a significant role in shaping the market. Furthermore, the country's cultural focus on craftsmanship and attention to detail is reflected in the high-quality products offered by local suppliers. The unique combination of these factors differentiates the Japanese market from others and drives its growth in the DIY & Hardware Store Market.

Underlying macroeconomic factors: The Paint, Wallpaper & Supplies Market within the DIY & Hardware Store Market in Japan is heavily impacted by macroeconomic factors such as the country's economic health and fiscal policies. As the third largest economy in the world, Japan's economic performance significantly influences the buying power and consumer behavior within its markets. Apart from this, favorable regulatory environments, growing investment in the DIY & Hardware Store industry, and increasing urbanization are also driving the growth of the market. With a large aging population and growing awareness about DIY home improvement projects, the demand for paint, wallpaper, and supplies is expected to grow further in the coming years.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are segmented by product type and consist of the following: Paint, Wallpaper & Supplies, Tools & Machines, Hardware and Building Materials, Lawn & Garden, Heating & Cooling, Bathroom Hardware, and Floor Covering.

Modeling approach / Market size:

Market sizes are determined by a top-down approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use national statistical offices, international institutions, in-house market research, and resources from the Statista platform. Next we use relevant key market indicators and data from country-specific associations such as product value, import value, and export value to determine domestic supply. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, exponential trend smoothing. The main drivers are turnover indices, GDP per capita, and consumer spending per capita.

Additional Notes:

The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level.