Juices - Europe

The Juices market in Europe is experiencing significant growth and development, driven by changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors.

Customer preferences: In recent years, there has been a shift in customer preferences towards healthier beverage options, and this has had a positive impact on the Juices market in Europe. Consumers are becoming more health-conscious and are seeking out products that are natural, organic, and free from artificial additives. They are also looking for juices that offer functional benefits, such as those fortified with vitamins, minerals, and antioxidants. Additionally, there is a growing demand for juices that are low in sugar and calories, as consumers are increasingly concerned about their overall sugar intake and its impact on their health.

Trends in the market: One of the key trends in the Juices market in Europe is the rising popularity of cold-pressed juices. Cold-pressed juices are made using a hydraulic press that extracts the juice from fruits and vegetables without the application of heat. This method is believed to retain more nutrients and enzymes, making the juices healthier and more nutritious. Cold-pressed juices are also often marketed as being fresh and natural, appealing to consumers who are looking for high-quality and minimally processed products. Another trend in the Juices market in Europe is the increasing demand for exotic and tropical fruit juices. Consumers are becoming more adventurous in their taste preferences and are seeking out unique and exotic flavors. This trend has led to the introduction of a wide variety of fruit juices from different parts of the world, such as mango, passion fruit, guava, and dragon fruit. These exotic fruit juices not only offer a refreshing and flavorful experience but also provide consumers with a taste of different cultures and cuisines.

Local special circumstances: Europe is home to a diverse range of fruit and vegetable crops, and this has a significant impact on the Juices market in the region. The availability of a wide variety of fruits and vegetables allows for the production of a diverse range of juices, catering to different tastes and preferences. Additionally, Europe has a strong tradition of fruit cultivation and juice production, with many countries having a long history of producing high-quality juices. This expertise and tradition contribute to the reputation of European juices as being of premium quality and superior taste.

Underlying macroeconomic factors: The Juices market in Europe is also influenced by underlying macroeconomic factors. Economic growth, rising disposable incomes, and changing lifestyles have contributed to the increasing demand for juices in the region. As consumers have more disposable income, they are able to spend more on premium and healthier beverage options, including juices. Additionally, changing lifestyles, such as busier schedules and a greater emphasis on convenience, have led to an increased demand for on-the-go juice products, such as single-serve bottles and juice boxes. In conclusion, the Juices market in Europe is experiencing growth and development due to changing customer preferences, emerging trends in the market, local special circumstances, and underlying macroeconomic factors. Consumers are increasingly seeking out healthier and more natural juice options, leading to the popularity of cold-pressed and exotic fruit juices. Europe's diverse range of fruit and vegetable crops, along with its tradition of juice production, further contribute to the growth of the market. Additionally, economic growth, rising disposable incomes, and changing lifestyles have fueled the demand for juices in the region.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.