Soft Drinks - France

The Soft Drinks market in France has seen significant growth in recent years, driven by changing customer preferences and local special circumstances.

Customer preferences: French consumers have shown a growing preference for healthier beverage options, leading to an increased demand for low-sugar and natural drinks. This trend is in line with global consumer preferences, as people become more conscious of their health and wellness. As a result, sales of traditional carbonated soft drinks have declined, while sales of healthier alternatives such as bottled water, fruit juices, and functional drinks have experienced strong growth.

Trends in the market: One notable trend in the Soft Drinks market in France is the rising popularity of functional beverages. These drinks are formulated with added vitamins, minerals, and other beneficial ingredients, appealing to consumers looking for products that offer health benefits beyond hydration. This trend is driven by an increasing focus on personal well-being and a desire for products that support a healthy lifestyle. Another trend in the market is the growing demand for premium and artisanal soft drinks. French consumers are increasingly willing to pay a premium for high-quality, unique, and locally produced beverages. This trend reflects a desire for authenticity and craftsmanship, as well as a willingness to experiment with new flavors and ingredients.

Local special circumstances: France is known for its strong culinary culture and appreciation for high-quality food and beverages. This cultural context has influenced the Soft Drinks market, with consumers seeking out products that offer a sensory experience and complement their meals. As a result, there is a growing demand for soft drinks that pair well with different types of cuisine, such as sparkling waters and fruit-infused beverages. Additionally, France has a strong tradition of café culture, with people frequently meeting in cafés to socialize and enjoy a drink. This has contributed to the popularity of non-alcoholic beverages, such as coffee, tea, and soft drinks, as alternatives to alcoholic beverages.

Underlying macroeconomic factors: The Soft Drinks market in France has been influenced by several macroeconomic factors. One key factor is the country's stable economic growth, which has contributed to increased consumer spending power. This has allowed consumers to prioritize their health and well-being, leading to a shift towards healthier beverage options. Furthermore, the French government has implemented policies and regulations to promote healthier eating and drinking habits. For example, there are strict regulations on advertising and labeling of sugary drinks, which has encouraged consumers to choose healthier alternatives. In conclusion, the Soft Drinks market in France is experiencing growth driven by changing customer preferences towards healthier and more premium options. This trend is supported by local special circumstances, such as the country's culinary culture and café tradition. Additionally, macroeconomic factors, including stable economic growth and government regulations, have also contributed to the market's development.

Data coverage:

The data encompasses B2C enterprises. The at-home market covers retail sales via super- and hypermarkets, eCommerce, convenience stores, or similar sales channels. The out-of-home data encompasses all sales to hotels, restaurants, catering, cafés, bars, and similar hospitality service establishments. Combined numbers encompass both the at-home market and the out-of-home market. Both the at-home and the out-of-home market are valued at retail selling prices including all sales and consumption taxes.

Modeling approach:

Market sizes are determined through a Top-Down approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use resources from the Statista platform as well as in-house market research, national statistical offices, international institutions, trade associations, companies, the trade press, and the experience of our analysts. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, consumer spending (e.g. consumer spending on Non-Alcoholic Drinks, consumer spending at Hotels, Restaurants etc.), and price level index. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the exponential trend smoothing is well suited for forecasting the Non-Alcoholic Drinks market with a projected steady growth. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year.