Market Insights Consumer OTC Pharmaceuticals

Sleep Aids - Germany

Germany

Revenue in the Sleep Aids market amounts to €0.36bn in 2024. The market is expected to grow annually by 4.10% (CAGR 2024-2029).
In global comparison, most revenue is generated in the United States (€1,950m in 2024).
In relation to total population figures, per person revenues of €4.33 are generated in 2024.

Key regions: Philippines, Indonesia, United Kingdom, Canada, Thailand

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Analyst Opinion

The Sleep Aids market in Germany has been experiencing steady growth in recent years.

Customer preferences: German consumers are increasingly prioritizing their sleep and recognizing the importance of a good night's rest for their overall health and well-being. As a result, there has been a growing demand for sleep aids in the country. Consumers are looking for products that can help them fall asleep faster, stay asleep longer, and wake up feeling refreshed. They are also seeking natural and non-habit forming solutions, as there is a growing awareness of the potential side effects and risks associated with certain sleep medications.

Trends in the market: One of the key trends in the Sleep Aids market in Germany is the rising popularity of natural sleep aids. Consumers are gravitating towards products that contain herbal ingredients such as valerian root, chamomile, and lavender, which are known for their calming and sleep-inducing properties. This trend is driven by the desire for a more holistic approach to sleep and a preference for products that are perceived as safer and more sustainable. Another trend in the market is the increasing availability of sleep aids in different formats. While traditional sleep aids such as pills and capsules continue to dominate the market, there has been a rise in alternative formats such as gummies, teas, and sprays. These formats offer convenience and appeal to consumers who may have difficulty swallowing pills or prefer more natural and soothing methods of consumption.

Local special circumstances: Germany has a strong healthcare system and a culture that values natural remedies and alternative therapies. This has influenced the Sleep Aids market, with consumers in the country being more inclined towards natural and herbal sleep aids. The market is also highly regulated, with strict standards and regulations governing the sale and marketing of sleep aids. This ensures that products on the market are safe and of high quality, giving consumers confidence in their purchases.

Underlying macroeconomic factors: The growth of the Sleep Aids market in Germany can be attributed to several underlying macroeconomic factors. Firstly, the aging population in the country is driving demand for sleep aids, as older individuals tend to experience more sleep disturbances and insomnia. Secondly, the increasing prevalence of stress and anxiety in modern society is leading to a greater need for sleep aids to help individuals relax and unwind. Lastly, the busy and fast-paced nature of modern life is causing many individuals to struggle with sleep, creating a demand for products that can help them achieve a better quality of sleep. In conclusion, the Sleep Aids market in Germany is growing due to the increasing consumer awareness of the importance of sleep and the desire for natural and non-habit forming solutions. The market is characterized by a preference for herbal sleep aids and the availability of different formats to cater to diverse consumer preferences. The strong healthcare system and regulatory environment in Germany contribute to consumer trust in the market. The underlying macroeconomic factors of an aging population, rising stress levels, and busy lifestyles further drive the demand for sleep aids in the country.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.