OTC Pharmaceuticals - Turkey

Turkey

Revenue in the OTC Pharmaceuticals market amounts to €893.60m in 2024. The market is expected to grow annually by 2.94% (CAGR 2024-2029).
The market's largest segment is the segment Other OTC Pharmaceuticals with a market volume of €466.40m in 2024.
In global comparison, most revenue is generated in the United States (€38,250m in 2024).
In relation to total population figures, per person revenues of €10.36 are generated in 2024.
In the OTC Pharmaceuticals market, 12.4% of total revenue will be generated through online sales by 2024.

Key regions: Worldwide, India, Philippines, United States, Europe

Definition:
The Over-the-Counter Pharmaceuticals market includes non-prescription medications, treatments, and healthcare products that are available directly to consumers without a prescription from a licensed healthcare professional. It includes both products which are exclusively sold in pharmacies and products which can be purchased elsewhere such as supermarkets, and online retailers. Sales by hospitals are not included.

Structure:
The market is subdivided into Analgesics, Cold and Cough Remedies, Digestives and Intestinal Remedies, Skin Treatment, Vitamins and Minerals, Hand Sanitizer, Eye care, Sleep aids, Wound care, and Other OTC Pharmaceuticals. The Analgesics market covers non-prescription pain-relief medications which help to relief aches, pains and fevers. Cold & Cough market covers non-prescription remedies aimed at relieving nasal congestion, coughing, sore throat, and related cold discomforts. The Digestives and Intestinal Remedies market encompasses non-prescription products designed to alleviate symptoms related to digestive discomfort and intestinal issues. The Skin Treatment market includes non-prescription medications formulated to address various dermatological concerns such as acne, eczema and dryness. The Vitamins and Minerals market comprises non-prescription dietary supplements containing essential nutrients such as vitamins and minerals. The Hand sanitizer market covers sanitizing products which are applied on hands to effectively reduce the presence of bacteria and viruses. The Eye Care market covers non-prescription products to address common eye-related discomforts such as dryness, irritation or redness. The Sleep Aids market covers non-prescription products designed to promote relaxation, alleviate insomnia, and improve sleep quality. The Wound Care market includes non-prescription products designed to facilitate wound healing and prevent infection.

Additional information:
OTC Pharmaceuticals comprises revenues, average revenue per capita. Sales channels show online and offline revenue. Revenues include VAT. The market only displays B2C revenues, hence B2B and B2G revenues are not included.
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Analyst Opinion

The OTC Pharmaceuticals market in Turkey has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for this growth is the changing customer preferences in Turkey. As the population becomes more health-conscious, there is a growing demand for self-medication and over-the-counter pharmaceutical products. Customers are increasingly looking for convenience and affordability when it comes to healthcare, and OTC medications provide a solution to these needs.

Trends in the market: Another trend driving the growth of the OTC Pharmaceuticals market in Turkey is the increasing availability and variety of products. Pharmacies and drugstores are expanding their OTC product offerings to cater to the growing demand. This includes a wide range of medications for common ailments such as cold and flu, allergies, and pain relief. Additionally, there is a growing trend of pharmacies offering consultation services to help customers choose the right OTC products for their needs.

Local special circumstances: Turkey has a large and growing population, which contributes to the demand for OTC pharmaceuticals. The country also has a high prevalence of certain health conditions, such as respiratory diseases and allergies, which further drives the demand for OTC medications. Additionally, Turkey has a well-established healthcare system with a strong network of pharmacies and drugstores, making it easy for customers to access OTC products.

Underlying macroeconomic factors: The growth of the OTC Pharmaceuticals market in Turkey is also influenced by macroeconomic factors. The country has been experiencing steady economic growth in recent years, which has led to an increase in disposable income and consumer spending. This allows consumers to allocate a larger portion of their budget towards healthcare, including OTC medications. Furthermore, the government has implemented policies to promote the use of generic medications, which are often available over-the-counter. This has helped to reduce healthcare costs and increase the affordability of OTC pharmaceuticals for consumers. In conclusion, the OTC Pharmaceuticals market in Turkey is growing due to changing customer preferences, increasing availability of products, local special circumstances, and underlying macroeconomic factors. As the population becomes more health-conscious and demands convenient and affordable healthcare options, the demand for OTC medications is expected to continue to rise.

Methodology

Data coverage:

Data encompasses B2C spend. Figures are based on the OTC Pharmaceuticals market values, representing revenues generated by both product sales which take place exclusively in pharmacies and products which can be purchased elsewhere. Sales by hospitals are not included.

Modeling approach / Market size:

Market sizes are determined by a combined top-down and bottom-up approach, based on a specific rationale for each market market. As a basis for evaluating markets, we use data from national statistical offices, international institutions, trade associations, and self-medication associations. Next, we use relevant key market indicators and data from country-specific associations, such as consumer healthcare spending, out-of-pocket healthcare expenditure, health system accessibilities, and GDP. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, forecasts are based on historical developments, current trends, and key market indicators, using advanced statistical methods.

Additional notes:

Data is modeled in US$ using current exchange rates. The market is updated twice per year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. Whereas this market covers only OTC drugs, the Statista Pharmaceuticals market covers both OTC and prescription drugs.