Security - Germany

Germany

Revenue in the Security market is projected to reach €836.2m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.26%, resulting in a projected market volume of €1,302.0m by 2029.
In the Security market, the number of active households is expected to amount to 12.7m users by 2029.
Household penetration will be 26.6% in 2024 and is expected to hit 27.9% by 2029.
The average revenue per installed Smart Home currently is expected to amount to €69.44.

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Analyst Opinion

The Security market in Germany has been experiencing significant growth in recent years.

Customer preferences: In Germany, customers are increasingly prioritizing the security of their homes, businesses, and personal belongings. This is driven by a growing awareness of the importance of security measures in a world where threats such as burglary and cybercrime are on the rise. Customers are seeking advanced security solutions that provide comprehensive protection and peace of mind. They are also looking for smart and integrated systems that can be easily controlled and monitored remotely.

Trends in the market: One of the key trends in the security market in Germany is the adoption of smart security systems. These systems leverage technologies such as artificial intelligence, machine learning, and the Internet of Things to provide enhanced security features. For example, smart surveillance cameras can analyze video footage in real-time and send alerts to homeowners or businesses in case of suspicious activities. Similarly, smart alarm systems can detect unusual patterns and automatically notify the authorities. Another trend in the market is the increasing demand for cybersecurity solutions. With the growing reliance on digital technologies and the rise of cyber threats, businesses and individuals in Germany are investing in robust cybersecurity measures. This includes the use of firewalls, antivirus software, and encryption tools to protect sensitive data and prevent unauthorized access.

Local special circumstances: Germany has a strong focus on privacy and data protection, which has a significant impact on the security market. Customers in Germany are particularly concerned about the privacy implications of security systems, especially those that involve video surveillance or data collection. As a result, security companies in Germany need to ensure that their products and services comply with strict privacy regulations and provide transparent data handling practices.

Underlying macroeconomic factors: The growth of the security market in Germany can be attributed to several macroeconomic factors. Firstly, the country has a stable and prosperous economy, which provides individuals and businesses with the financial means to invest in security measures. Secondly, the increasing threat of crime, both physical and cyber, has created a sense of urgency among customers to protect themselves and their assets. Lastly, advancements in technology have made security solutions more affordable and accessible, driving the adoption of such systems in Germany. In conclusion, the security market in Germany is experiencing growth due to customer preferences for advanced security solutions, trends such as the adoption of smart systems and cybersecurity measures, local special circumstances related to privacy and data protection, and underlying macroeconomic factors such as a stable economy and increasing threat of crime.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market category. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting innovative products due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated once a year, in case market dynamics change we do more frequent updates.