Board Games - Italy

Italy

The Board Games market in Italy is anticipated to witness substantial growth, with the total revenue projected to reach €7.79m by 2022.
This estimate is based on an expected annual growth rate (CAGR 2022-2027) of 9.74%, resulting in a projected market volume of €13.31m by 2027.
When it comes to revenue sources within the Board Games market, in-app purchases (IAP) are expected to contribute significantly, with a projected revenue of €3.40m in 2022.
Paid app revenue, on the other hand, is estimated to reach €0.73m in the same year.
Additionally, advertising revenue is projected to reach €3.67m in 2022.
In terms of market reach, the number of downloads in the Board Games market in Italy is expected to reach approximately 26.16m downloads in 2022.
This indicates a considerable level of engagement within the market.
Furthermore, the average revenue per download is currently projected to amount to €0.30, highlighting the value generated per user in the Board Games market.
In a global context, it is worth noting that in the United States leads in terms of revenue generation within the Board Games market, with an estimated revenue of €1,090.00m in 2022.
This demonstrates the market's significance and potential on a global scale.

Key regions: Europe, South Korea, United States, Germany, Japan

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.