Strategy Games

Germany

The Strategy Games market in Germany is expected to see a significant increase in total revenue, reaching €0.35bn in 2022.
This projection reflects the growing popularity of strategy games in the country.
Furthermore, it is anticipated that the market will continue to expand with an annual growth rate of 7.38% (CAGR 2022-2027), resulting in a projected market volume of €0.52bn by 2027.
Within the Strategy Games market, in-app purchases (IAPs) are expected to contribute significantly to revenue, reaching €233.70m in 2022.
This highlights the willingness of German gamers to invest in additional content and features within their chosen strategy games.
Additionally, paid app revenue is projected to reach €5.14m in 2022, indicating that a portion of the market still prefers purchasing games outright.
Advertising revenue also plays a role in the Strategy Games market, with a projected value of €110.40m in 2022.
This revenue stream demonstrates the potential for game developers and advertisers to engage with the German gaming audience through targeted campaigns and promotions.
The number of game downloads in the Strategy Games market is expected to reach 70.22m downloads in 2022, showcasing the popularity of these games among German gamers.
Furthermore, the average revenue per download is estimated to be €4.97, indicating the value that each download contributes to the overall revenue in the market.
In a global comparison, it is noteworthy that in China generates the highest revenue in the Strategy Games market, reaching an impressive €5,977.00m in 2022.
This figure highlights the dominance of the US market in the gaming industry, but it is important to note that in Germany also holds a significant position within the Strategy Games market, contributing to its overall growth and success.

Key regions: United States, Japan, Europe, Asia, India

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.