Trivia Games - Australia

Australia

The Trivia Games market in Australia is expected to see significant growth in the coming years.
By 2022, the total revenue in this market is projected to reach €2.95m.
This is a substantial figure that indicates the popularity and demand for trivia games among consumers.
This growth is predicted to result in a market volume of €3.94m by 2027.
These numbers demonstrate the potential for further expansion in the trivia games segment.
When examining the revenue breakdown, we find that in-app purchases (IAP) are projected to generate €1.05m in 2022.
This highlights the importance of in-app features and upgrades in driving revenue within the market.
Paid app revenue is also expected to contribute significantly, with a projection of €0.28m in 2022.
This indicates that consumers are willing to invest in paid trivia game apps, further bolstering the overall revenue in the market.
Advertising revenue is another crucial component, expected to reach €1.62m in 2022.
This revenue stream reflects the opportunities for advertisers to reach a large and engaged audience through trivia games.
In terms of user engagement, the number of downloads in the Trivia Games market is projected to reach 13.26m downloads in 2022.
This impressive figure implies a substantial user base that actively participates in trivia games.
Furthermore, the average revenue per download is expected to be €0.22.
This figure illustrates the monetary value that each download contributes to the overall revenue in the market.
When comparing the Trivia Games market globally, it is worth noting that in the United States generates the most revenue, projected to reach €70.36m in 2022.
This showcases the dominance of the US market in terms of revenue generation.
Overall, the Trivia Games market in Australia is poised for growth and presents numerous opportunities for businesses and developers in the industry.
With increasing revenue and a growing user base, this market segment is set to thrive in the coming years.

Key regions: Asia, China, Germany, Japan, South Korea

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Analyst Opinion

Since the start of Apple, Inc.'s App Store in 2008 with around 500 apps, mobile apps have come to dominate the digital economy and have quickly outpaced the demand for desktop applications. As of 2021, the Apple App Store and Google Play Store had more than 5 million apps combined. Because many apps from the West are not available in China, many new app stores have emerged there. Digital lifestyles around the world now depend on adopting mobile apps, especially when it comes to social networking. The games industry has also been thoroughly transformed by the app revolution and is demonstrated by the fact that the games category is the largest and highest-grossing app category.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on revenue from in-app purchases, revenue from the purchase of apps, and revenue from advertising, as well as the number of downloads for each app category.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use market data from independent databases and third-party sources, current trends, and reported performance indicators of top market players. In addition, we use relevant key market indicators and data from country-specific associations, such as smartphone users and mobile broadband connections. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward apps.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.