Market Insights Digital eServices Dating Services

Matchmaking - France

France

Revenue in the Matchmaking market is projected to reach €51.41m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 2.82%, resulting in a projected market volume of €57.45m by 2028.
In the Matchmaking market, the number of users is expected to amount to 699.8k users by 2028.
User penetration will be 1.0% in 2024 and is expected to hit 1.1% by 2028.
The average revenue per user (ARPU) is expected to amount to €79.86.
In global comparison, most revenue will be generated in China (€1,123.00m in 2024).
With a projected rate of 3.8%, the user penetration in the Matchmaking market is highest in South Korea.

Key regions: India, South Korea, China, Asia, United States

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Analyst Opinion

The Matchmaking market in France is experiencing significant growth and development, driven by changing customer preferences, emerging trends, and local special circumstances. Customer preferences in the Matchmaking market in France are evolving, with an increasing number of individuals turning to online platforms to find their perfect match. This shift can be attributed to the convenience and efficiency offered by online matchmaking services, allowing users to connect with potential partners from the comfort of their own homes. Additionally, the younger generation in France is becoming more open to the idea of using technology to facilitate their search for love, further driving the demand for online matchmaking services. Trends in the market are also contributing to its growth and development. One notable trend is the rise of niche matchmaking platforms that cater to specific demographics or interests. These platforms provide a more tailored and personalized experience for users, increasing their chances of finding a compatible partner. Furthermore, there is a growing emphasis on compatibility and shared values in matchmaking, with users seeking partners who align with their beliefs and lifestyle choices. This trend is reflected in the increasing use of personality tests and algorithms to match individuals based on compatibility factors. Local special circumstances in France are also influencing the development of the Matchmaking market. France has a rich cultural heritage and a strong emphasis on romance and love. This cultural context creates a favorable environment for the matchmaking industry to thrive, as individuals in France place a high value on finding meaningful connections and long-term relationships. Additionally, the French market is known for its high-quality services and attention to detail, which is reflected in the matchmaking industry. Matchmaking services in France often offer personalized and tailored experiences, catering to the specific needs and preferences of their clients. Underlying macroeconomic factors are also contributing to the growth of the Matchmaking market in France. The country has a stable economy and a high standard of living, allowing individuals to invest in services that enhance their personal lives, including matchmaking. Additionally, the increasing number of single individuals in France, coupled with changing societal norms and an emphasis on individualism, has created a demand for matchmaking services as people seek to find companionship and meaningful relationships. In conclusion, the Matchmaking market in France is experiencing growth and development due to changing customer preferences, emerging trends, local special circumstances, and underlying macroeconomic factors. The shift towards online platforms, the rise of niche matchmaking services, and the emphasis on compatibility and shared values are driving the market forward. Furthermore, France's cultural context, high-quality services, and stable economy contribute to the favorable environment for the matchmaking industry to thrive in the country.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.