Market Insights Digital eServices Online Education

Online University Education - Italy

Italy

Revenue in the Online University Education market is projected to reach €0.85bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 7.61%, resulting in a projected market volume of €1.14bn by 2028.
In the Online University Education market, the number of users is expected to amount to 543.2k users by 2028.
User penetration will be 0.7% in 2024 and is expected to hit 0.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €2.06k.
In global comparison, most revenue will be generated in the United States (€76.31bn in 2024).
With a projected rate of 2.3%, the user penetration in the Online University Education market is highest in the United States.

Key regions: Germany, China, United States, South Korea, Europe

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Analyst Opinion

The Online University Education market in Italy is experiencing significant growth and development. Customer preferences are shifting towards online education due to its flexibility and convenience. Additionally, the market is being driven by several trends such as the increasing demand for lifelong learning, the rise of remote work, and advancements in technology. Italy also has some unique circumstances that contribute to the growth of the online education market, including a high rate of internet penetration and a strong emphasis on higher education. Furthermore, underlying macroeconomic factors such as the need for upskilling and reskilling in a rapidly changing job market are also driving the growth of the Online University Education market in Italy.

Customer preferences: Customers in Italy are increasingly choosing online education due to its flexibility and convenience. Online courses allow individuals to study at their own pace and from the comfort of their own homes. This is particularly appealing to working professionals and individuals with busy schedules who may not have the time or resources to attend traditional in-person classes. Online education also offers a wide range of course options and specializations, allowing individuals to tailor their learning to their specific interests and career goals.

Trends in the market: One of the key trends driving the growth of the Online University Education market in Italy is the increasing demand for lifelong learning. As the job market becomes more competitive and industries evolve, individuals are recognizing the need to continuously update their skills and knowledge. Online education provides a convenient and accessible way for individuals to acquire new skills or enhance existing ones. Another trend contributing to the growth of the market is the rise of remote work. With more companies embracing remote work arrangements, individuals are seeking opportunities to gain the necessary qualifications and certifications to work remotely. Online education offers the flexibility and remote access needed for individuals to acquire these skills. Advancements in technology are also playing a significant role in the growth of the market. Online learning platforms have become more interactive and engaging, incorporating multimedia elements such as videos, quizzes, and virtual simulations. This enhances the learning experience and makes online education more appealing to a wider audience.

Local special circumstances: Italy has a high rate of internet penetration, with a significant portion of the population having access to the internet. This makes online education more accessible to a larger number of individuals, regardless of their location. Additionally, Italy has a strong emphasis on higher education, with a large number of universities and colleges across the country. This creates a favorable environment for the growth of the Online University Education market, as individuals are already accustomed to pursuing higher education and may be more open to the idea of online learning.

Underlying macroeconomic factors: The Online University Education market in Italy is also driven by underlying macroeconomic factors. The rapidly changing job market and the need for upskilling and reskilling are creating a demand for online education. Individuals recognize the importance of acquiring new skills or updating existing ones to remain competitive in the job market. Online education provides a flexible and accessible way for individuals to gain the necessary qualifications and certifications to advance their careers or transition into new industries.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.