Market Insights Digital eServices Online Education

Professional Certificates - Asia

Asia

Revenue in the Professional Certificates market is projected to reach €2.26bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 9.84%, resulting in a projected market volume of €3.29bn by 2028.
In the Professional Certificates market, the number of users is expected to amount to 33.8m users by 2028.
User penetration will be 0.5% in 2024 and is expected to hit 0.7% by 2028.
The average revenue per user (ARPU) is expected to amount to €94.67.
In global comparison, most revenue will be generated in the United States (€1,814.00m in 2024).
With a projected rate of 2.3%, the user penetration in the Professional Certificates market is highest in the United States.

Key regions: Asia, Germany, Europe, United States, Japan

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Analyst Opinion

The Professional Certificates market in Asia is experiencing significant growth and development. This can be attributed to several factors including customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. Customer preferences in Asia are increasingly favoring professional certificates as a means of enhancing skills and improving career prospects. With a rapidly evolving job market and increasing competition, individuals are seeking ways to differentiate themselves and stand out to employers. Professional certificates provide a tangible proof of expertise and competence in a specific field, making them highly desirable for job seekers. Additionally, many employers in Asia now consider professional certificates as a valuable credential when making hiring decisions, further driving the demand for such certifications. Trends in the market also contribute to the growth of the Professional Certificates market in Asia. One major trend is the rise of online learning platforms and courses. With the advancement of technology and the increasing accessibility of the internet, individuals in Asia can now easily access and complete professional certificate programs online. This has opened up opportunities for individuals who may not have had access to traditional educational institutions or who prefer the flexibility and convenience of online learning. The availability of online courses has also expanded the range of subjects and industries in which professional certificates are offered, catering to a wider audience. Local special circumstances in Asia also play a role in the development of the Professional Certificates market. In many Asian countries, there is a strong emphasis on education and continuous learning. The culture of lifelong learning and the pursuit of knowledge are deeply ingrained in society, making professional certificates a natural choice for individuals looking to upgrade their skills or switch careers. Additionally, the rapid economic growth in many Asian countries has created a demand for skilled professionals in various industries. Professional certificates provide a quick and effective way for individuals to acquire the necessary skills and knowledge to meet this demand. Underlying macroeconomic factors further contribute to the growth of the Professional Certificates market in Asia. The region's strong economic growth and increasing integration into the global economy have led to a greater demand for skilled workers. As industries evolve and new technologies emerge, there is a need for individuals with up-to-date knowledge and expertise. Professional certificates offer a way for individuals to acquire these skills in a relatively short period of time, making them highly attractive in the job market. In conclusion, the Professional Certificates market in Asia is experiencing significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors. The demand for professional certificates is driven by individuals seeking to enhance their skills and improve career prospects, as well as by employers who value these certifications when making hiring decisions. The rise of online learning platforms and the culture of lifelong learning in Asia further contribute to the growth of the market. Additionally, the region's strong economic growth and increasing demand for skilled workers create a favorable environment for the Professional Certificates market to thrive.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.