Market Insights Digital eServices Online Gambling

Online Lottery - Denmark

Denmark

Revenue in the Online Lottery market is projected to reach €214.20m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 5.44%, resulting in a projected market volume of €264.80m by 2028.
In the Online Lottery market, the number of users is expected to amount to 173.2k users by 2028.
User penetration will be 2.4% in 2024 and is expected to hit 2.9% by 2028.
The average revenue per user (ARPU) is expected to amount to €1.55k.
In global comparison, most revenue will be generated in the United States (€5,326.00m in 2024).
With a projected rate of 6.5%, the user penetration in the Online Lottery market is highest in South Korea.

Key regions: Asia, Japan, South Korea, United States, Europe

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Lottery market in Denmark has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth in the Online Lottery market in Denmark is the increasing popularity of online gambling in general. Danish consumers have shown a strong preference for online gambling due to its convenience and accessibility. The ability to play the lottery from the comfort of their own homes or on-the-go through mobile devices has attracted a large number of customers to the online platform. Additionally, the availability of a wide variety of lottery games and the opportunity to win large jackpots have also contributed to the increasing customer preference for online lottery in Denmark.

Trends in the market: One of the key trends in the Online Lottery market in Denmark is the shift towards mobile gambling. With the increasing use of smartphones and tablets, more and more Danish consumers are opting to play the lottery through mobile apps. This trend is driven by the convenience and flexibility offered by mobile gambling, allowing players to participate in lottery games anytime and anywhere. In response to this trend, online lottery providers in Denmark have been investing in the development of mobile-friendly platforms and apps to cater to the growing demand. Another trend in the Online Lottery market in Denmark is the introduction of innovative lottery games. Online lottery providers are constantly looking for ways to attract and retain customers, and one way they are doing this is by offering unique and exciting lottery games. These games often come with special features, such as bonus rounds or interactive elements, to enhance the gaming experience and increase the chances of winning. The introduction of such innovative games has been well-received by Danish consumers, leading to increased participation in online lottery.

Local special circumstances: Denmark has a well-regulated online gambling market, which has played a significant role in the growth of the Online Lottery market. The Danish government has implemented strict regulations to ensure the safety and security of online gambling activities, including lottery. This has helped to build trust among consumers and has encouraged more people to participate in online lottery games. Additionally, the government has also imposed a tax on online gambling winnings, which has generated revenue for the country and further supported the growth of the market.

Underlying macroeconomic factors: The overall economic stability and high disposable income of Danish consumers have also contributed to the growth of the Online Lottery market. Denmark has a strong economy and a high standard of living, which has created a favorable environment for online gambling activities. With more disposable income, Danish consumers have the financial means to participate in online lottery games and are willing to spend money on entertainment activities. This has created a lucrative market for online lottery providers in Denmark. In conclusion, the Online Lottery market in Denmark is experiencing significant growth due to the increasing customer preference for online gambling, the shift towards mobile gambling, the introduction of innovative lottery games, the well-regulated market, and the favorable macroeconomic factors. These factors have created a thriving market for online lottery providers in Denmark, with ample opportunities for further expansion and development.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.