Online Sports Betting - Brazil

  • Brazil
  • Revenue in the Online Sports Betting market is projected to reach €0.56bn in 2024.
  • Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 30.01%, resulting in a projected market volume of €1.60bn by 2028.
  • In the Online Sports Betting market, the number of users is expected to amount to 2.2m users by 2028.
  • User penetration will be 0.9% in 2024 and is expected to hit 1.0% by 2028.
  • The average revenue per user (ARPU) is expected to amount to €0.28k.
  • In global comparison, most revenue will be generated in Australia (€9,048.00m in 2024).
  • With a projected rate of 48.9%, the user penetration in the Online Sports Betting market is highest in Canada.

Key regions: Brazil, Germany, Japan, Europe, South Korea

 
Mercado
 
Región
 
Comparación de regiones
 
Moneda
 

Analyst Opinion

The Online Sports Betting market in Brazil has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in Brazil have shifted towards online sports betting due to its convenience and accessibility. With the increasing penetration of smartphones and internet connectivity, more people are opting to place bets online rather than visiting physical betting establishments. The ease of accessing a wide range of betting options and the ability to place bets anytime, anywhere have made online sports betting a popular choice among Brazilian consumers. Trends in the market have also played a role in the growth of online sports betting in Brazil. The market has witnessed the emergence of new online betting platforms, offering innovative features and attractive promotions to attract customers. These platforms have invested in user-friendly interfaces, secure payment options, and a wide variety of sports events to cater to the diverse preferences of Brazilian bettors. Additionally, the increasing popularity of major international sports events, such as the FIFA World Cup and the Olympics, has fueled the demand for online sports betting in Brazil. Local special circumstances have further contributed to the development of the online sports betting market in Brazil. The country has a strong sports culture, with football being the most popular sport. Brazilians are passionate about their favorite teams and players, and this enthusiasm translates into a high demand for sports betting. The legalization of online sports betting in Brazil has provided a regulated and safe environment for bettors to engage in their favorite pastime. This has instilled confidence among consumers and led to an increase in participation in online sports betting activities. Underlying macroeconomic factors have also played a role in the growth of the online sports betting market in Brazil. The country has experienced economic stability and a growing middle class, which has contributed to increased disposable income. As a result, more Brazilians have the financial means to participate in online sports betting and are willing to spend on their favorite sports events. In conclusion, the Online Sports Betting market in Brazil has been developing rapidly due to customer preferences for convenience and accessibility, trends in the market such as the emergence of new online platforms, local special circumstances including a strong sports culture, and underlying macroeconomic factors such as economic stability and a growing middle class. These factors have contributed to the growth of the online sports betting market in Brazil and are expected to continue driving its expansion in the future.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.

Visión general

  • Revenue
  • Analyst Opinion
  • Users
  • Global Comparison
  • Methodology
  • Key Market Indicators
Espere, por favor

Contacto

¿Alguna duda? Estaremos encantados de atenderte.
Statista Locations
Contacto Nerea Marcos
Nerea Marcos
Client Success Manager

Lu - vi, 9:30 - 17:00 h (CET)

Contacto Meredith Alda
Meredith Alda
Sales Manager– Contacto (Estados Unidos)

Lu - vi, 9:00 - 18:00 h (EST)

Contacto Yolanda Mega
Yolanda Mega
Operations Manager– Contacto (Asia)

Lu - vi, 9:00 - 17:00 h (SGT)

Contacto Kisara Mizuno
Kisara Mizuno
Senior Business Development Manager– Contacto (Asia)

Lu - vi, 10:00 - 18:00 h (JST)

Contacto Lodovica Biagi
Lodovica Biagi
Director of Operations– Contacto (Europa)

Lu - vi, 9:30 - 17:00 h (GMT)

Contacto Carolina Dulin
Carolina Dulin
Group Director - LATAM– Contacto (América Latina)

Lu - vi, 9:00am-6:00pm (EST)