Online Gambling - South Korea

South Korea

Revenue in the Online Gambling market is projected to reach €814.80m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2028) of 6.52%, resulting in a projected market volume of €1,049.00m by 2028.
The Online Sports Betting market has a projected market volume of €743.40m in 2024.
In global comparison, most revenue will be generated in the United States (€21,360.00m in 2024).
The average revenue per user (ARPU) in the Online Gambling market is projected to amount to €87.70 in 2024.
In the Online Gambling market, the number of users is expected to amount to 12.1m users by 2028.
User penetration in the Online Gambling market will be at 18.1% in 2024.

Key regions: United States, Asia, Japan, Germany, South Korea

Mercado

Región

Comparación de regiones

Moneda

Analyst Opinion

The Online Gambling market in South Korea has been experiencing significant growth in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this development. Customer preferences in South Korea have shifted towards online gambling due to its convenience and accessibility. With the widespread use of smartphones and the internet, more people are opting to gamble online rather than visiting traditional brick-and-mortar casinos. Additionally, the younger generation in South Korea, who are more tech-savvy, are increasingly engaging in online gambling activities. Trends in the market also indicate the growing popularity of online gambling in South Korea. The market has witnessed the emergence of various online gambling platforms, offering a wide range of games and betting options. This has attracted a larger customer base and increased competition among online gambling operators. Furthermore, advancements in technology, such as virtual reality and live streaming, have enhanced the overall online gambling experience, further driving the market growth. Local special circumstances in South Korea have played a role in the development of the online gambling market. The country has strict regulations and laws regarding gambling, with only a few forms of gambling being legal. However, online gambling falls into a legal gray area, allowing operators to cater to the demand for gambling services through online platforms. This has created a niche market for online gambling in South Korea, as individuals seek alternative options to satisfy their gambling desires. Underlying macroeconomic factors have also contributed to the growth of the online gambling market in South Korea. The country has a strong economy and a high internet penetration rate, providing a favorable environment for online gambling operators. Additionally, the government has been supportive of the online gambling industry, recognizing its potential to generate revenue and create employment opportunities. This has led to a more relaxed approach towards online gambling regulations, allowing the market to flourish. Overall, the Online Gambling market in South Korea is expanding due to customer preferences for convenience and accessibility, trends in the market towards online platforms, local special circumstances that create a niche market, and underlying macroeconomic factors that support the industry's growth. As these factors continue to evolve, the online gambling market in South Korea is expected to further develop in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Gambling Revenue (GGR) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies, and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, the urban population, the usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.