Market Insights Digital Online Food Delivery Meal Delivery

Platform Delivery - Italy

Italy

Revenue in the Platform Delivery market in Italy is projected to reach €0.55bn in 2024.
This represents a significant growth potential for the market in the country.
Furthermore, it is expected that the revenue will continue to grow at a compound annual growth rate (CAGR) of 6.59% from 2024 to 2028, resulting in a projected market volume of €0.71bn by 2028.
Additionally, the number of users in the Platform Delivery market in Italy is expected to increase to 7.9m users by 2028.
This indicates a growing demand for platform delivery services among the Italian population.
Moreover, user penetration, which refers to the percentage of the population using platform delivery services, is projected to increase from 11.3% in 2024 to 13.3% by 2028.
In terms of average revenue per user (ARPU), it is anticipated that each user in Italy will generate €80.93 in revenue.
This metric provides insights into the profitability of the platform delivery market in the country.
When compared globally, it is worth noting that in China is expected to generate the highest revenue in the Platform Delivery market, with a staggering €153,200.00m in 2024.
Furthermore, in China is projected to have the highest user penetration rate in the market, reaching 51.2%.
This indicates a strong presence and adoption of platform delivery services in the Chinese market.
Overall, the Platform Delivery market in Italy shows promising growth potential, with increasing revenue, user numbers, and user penetration rates.
It will be interesting to observe how these trends unfold and impact the market in the coming years.
In Italy, the platform delivery market is rapidly growing, with a strong focus on local, traditional cuisine.

Key regions: United States, South Korea, China, Asia, India

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Analyst Opinion

The Platform Delivery business model had problems gaining track in the early days around 2012 to 2015. It involves more operating risk with high costs for the delivery and supply logistic and it requires enough population density to be profitable. Today, the market is almost bigger than Restaurant Delivery. This is due to the wide expanse of international players like Uber Eats, using their already existing ride-hailing infrastructure and because of the strong focus of Asian markets on this model. The new models have already taken their share from the existing online marketplaces and created a new premium market segment that will continue to drive growth.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.