Smart Appliances - Italy

Italy

Italy is projected to experience significant growth in the Smart Appliances market.
By 2024, revenue in this market is expected to reach €489.5m.
Furthermore, a strong annual growth rate of 9.14% (CAGR 2024-2028) is anticipated, resulting in a projected market volume of €694.5m by 2028.
The number of active households in Italy's Smart Appliances market is expected to reach 3.9m users by 2028.
This indicates a growing interest and adoption of smart appliances among Italian households.
Household penetration, which measures the percentage of households using smart appliances, is projected to increase from 6.5% in 2024 to 14.3% by 2028.
This indicates a significant increase in the number of households embracing smart technology in Italy.
Currently, the average revenue per installed Smart_Home in Italy is expected to amount to €284.40.
This figure highlights the potential for revenue generation in the smart appliances market.
When compared globally, it is worth noting that in China generates the highest revenue in the Smart Appliances market.
In 2024, in China's revenue is projected to reach €15,800.0m.
This demonstrates in China's dominance in the smart appliances market on a global scale.
Overall, Italy's Smart Appliances market is poised for growth, with increasing revenue, household adoption, and average revenue per installed Smart_Home.
As the market continues to develop, in Italy has the potential to establish itself as a significant player in the smart appliances industry.
Italy is experiencing a growing demand for smart appliances as consumers seek to enhance their lives with advanced technology.

Key regions: Sweden, Denmark, Japan, China, Europe

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Moneda

Analyst Opinion

The segment Smart Appliances includes connected versions of all kinds of household appliances. In most cases, smart appliances are incremental innovations which add new features to existing products rather than creating totally new devices. The high amount of revenues are generated mainly by relatively high product prices. Many customers as a first step purchase lower-priced small appliances such as smart coffee machines or vacuum robots, whereas people who already own products from other segments are more likely to purchase large, higher-priced appliances like fridges. We expect devices to be adopted rather moderately in Europe and North America, but more quickly in Asia.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of smart home products, excluding taxes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market segment. As a basis for evaluating markets, we use the Statista Global Consumer Survey, market data from independent databases and third-party sources, and Statista interviews with market experts. In addition, we use relevant key market indicators and data from country-specific associations, such as household internet penetration and consumer spending for households. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP/capita, level of digitization, and consumer attitudes toward smart home integration.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year in case market dynamics change.