Market Insights eCommerce Dating Services

Casual Dating - Germany

Germany

Revenue in the Casual Dating market is projected to reach €77.12m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 1.43%, resulting in a projected market volume of €82.79m by 2029.
In the Casual Dating market, the number of users is expected to amount to 2.7m users by 2029.
User penetration will be 3.0% in 2024 and is expected to hit 3.3% by 2029.
The average revenue per user (ARPU) is expected to amount to €30.94.
In global comparison, most revenue will be generated in the United States (€272.40m in 2024).
With a projected rate of 4.6%, the user penetration in the Casual Dating market is highest in Armenia.

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Analyst Opinion

The Online Dating market in Germany has witnessed significant growth in recent years, driven by changing customer preferences and the increasing acceptance of online dating platforms.

Customer preferences: German consumers are increasingly turning to online dating platforms as a convenient and efficient way to meet potential partners. The busy and fast-paced lifestyle of modern Germany has made it challenging for individuals to find time for traditional dating methods. Online dating offers a solution by allowing users to browse through a large pool of potential matches from the comfort of their own homes. Furthermore, the stigma surrounding online dating has significantly decreased in Germany. As more success stories emerge and online dating becomes more mainstream, people are becoming more open to the idea of finding love online. This shift in attitude has led to a surge in the number of users on online dating platforms.

Trends in the market: One of the key trends in the German online dating market is the rise of niche dating platforms. While mainstream dating apps like Tinder and Bumble continue to dominate the market, there has been a growing demand for platforms that cater to specific interests or demographics. This includes platforms for professionals, seniors, LGBTQ+ individuals, and even platforms that focus on specific hobbies or interests. Another trend in the market is the increasing popularity of video dating. With advancements in technology and internet connectivity, video dating has become more accessible and widely accepted. This allows users to have virtual face-to-face interactions with potential matches before meeting in person, adding an extra layer of security and authenticity to the online dating experience.

Local special circumstances: Germany has a unique dating culture that influences the online dating market. Germans tend to value privacy and personal space, which is reflected in their approach to online dating. Many users prefer to take their time getting to know someone before meeting in person, and there is a strong emphasis on building a connection based on shared values and interests. Additionally, Germany has a high proportion of single adults, with a significant number of people choosing to delay marriage or remain single. This has created a large pool of potential users for online dating platforms, contributing to the growth of the market.

Underlying macroeconomic factors: The strong economy and high internet penetration rate in Germany have played a significant role in the growth of the online dating market. A stable economy provides individuals with disposable income to spend on dating services, while high internet penetration ensures widespread access to online dating platforms. Furthermore, the COVID-19 pandemic has further accelerated the growth of the online dating market in Germany. With lockdowns and social distancing measures in place, traditional dating methods were severely limited. This led to an increased reliance on online dating platforms as a means of connecting with others and finding companionship during these challenging times. In conclusion, the Online Dating market in Germany is experiencing significant growth due to changing customer preferences, the increasing acceptance of online dating, and the unique cultural and economic factors in the country. The rise of niche dating platforms and the popularity of video dating are notable trends in the market, while Germany's dating culture and high proportion of singles contribute to the market's growth. The strong economy and high internet penetration rate, coupled with the impact of the COVID-19 pandemic, have further fueled the expansion of the online dating market in Germany.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.