Online Education - South Korea

South Korea

Revenue in the Online Education market is projected to reach €3.43bn in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 6.95%, resulting in a projected market volume of €4.80bn by 2029.
The Online University Education market has a projected market volume of €2.60bn in 2024.
In global comparison, most revenue will be generated in the United States (€81.15bn in 2024).
The average revenue per user (ARPU) in the Online Education market is projected to amount to €0.37k in 2024.
In the Online Education market, the number of users is expected to amount to 11.9m users by 2029.
User penetration in the Online Education market will be at 17.9% in 2024.

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Analyst Opinion

The Online Education market in South Korea has been experiencing significant growth in recent years, driven by various factors such as customer preferences, market trends, local special circumstances, and underlying macroeconomic factors. Customer preferences in South Korea have been shifting towards online education due to its convenience and flexibility. With the advancement of technology and the widespread availability of high-speed internet, more and more people are opting for online learning platforms to acquire new skills or further their education. Online education provides individuals with the opportunity to learn at their own pace and from the comfort of their own homes, making it an attractive option for busy professionals or those living in remote areas. Trends in the market indicate a growing demand for specialized online courses and certifications. South Koreans are increasingly seeking out courses that offer specific skills or knowledge that can enhance their career prospects. This trend is driven by the highly competitive job market in South Korea, where individuals are constantly looking for ways to stand out from the crowd. As a result, online education platforms that offer courses in areas such as coding, digital marketing, and data analysis are experiencing significant growth. Local special circumstances in South Korea also contribute to the development of the Online Education market. South Korea is known for its highly competitive education system, where students face intense pressure to excel academically. This pressure has led to a strong demand for supplementary education outside of traditional schools, and online education has emerged as a popular alternative. Online tutoring platforms, in particular, have gained popularity among students and parents as they offer personalized and flexible learning options. Underlying macroeconomic factors further support the growth of the Online Education market in South Korea. The country has a high internet penetration rate and a strong digital infrastructure, making it conducive for online learning. Additionally, the government has been actively promoting digital education initiatives, recognizing the potential of online education to address educational inequality and enhance the country's workforce. In conclusion, the Online Education market in South Korea is experiencing significant growth due to customer preferences for convenience and flexibility, the demand for specialized courses, local special circumstances such as the competitive education system, and underlying macroeconomic factors such as high internet penetration and government support. As these factors continue to drive the market, the Online Education sector in South Korea is expected to continue its upward trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market segment. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.