Market Insights eCommerce Online Food Delivery

Grocery Delivery - India

India

The Grocery Delivery market in India is expected to generate a revenue of INR €28.42bn by 2024.
This projection indicates an annual growth rate of 19.49% (CAGR 2024-2029), resulting in a market volume of INR €69.24bn by 2029.
When compared globally, China is projected to generate the highest revenue of INR €246.70bn in the Grocery Delivery market by 2024.
The average revenue per user (ARPU) in the Indian Grocery Delivery market is estimated to be INR €170.10 in 2024.
Additionally, the number of users in this market is expected to reach 263.8m users by 2029.
Furthermore, the user penetration rate in the Grocery Delivery market is projected to be at 11.6% in 2024.
The rise of online grocery delivery services in India has revolutionized the way consumers shop for groceries, providing convenience and accessibility like never before.

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Analyst Opinion

India is a country with a rapidly growing economy, a large population, and a diverse culture. The Grocery Delivery market in India has been growing in recent years due to several factors.

Customer preferences: Indian consumers have become increasingly interested in online shopping due to convenience and the ability to compare prices easily. The Grocery Delivery market has benefited from this trend, as consumers are now able to order groceries online and have them delivered directly to their doorstep. Additionally, due to the COVID-19 pandemic, more consumers are opting for home delivery services to avoid going to crowded supermarkets.

Trends in the market: The Grocery Delivery market in India has seen a rise in the number of players, both local and international. Online grocery delivery platforms such as BigBasket, Grofers, and Amazon Pantry have gained popularity due to their extensive product range, competitive pricing, and fast delivery services. Furthermore, these platforms have started offering additional services such as express delivery, subscription-based services, and cashless payment options to attract more customers.

Local special circumstances: India is a diverse country with different regions having unique food preferences and dietary habits. The Grocery Delivery market in India has taken this into account and has started offering region-specific products to cater to the local population. Additionally, the market has also seen an increase in demand for organic and locally sourced products, which has led to the emergence of new players in the market.

Underlying macroeconomic factors: India's rising middle class and increasing disposable income have contributed to the growth of the Grocery Delivery market. Additionally, the government's push towards digitalization and the ease of doing business has created a favorable environment for online grocery delivery platforms to operate. However, the market still faces challenges such as last-mile delivery logistics, perishable product handling, and low profit margins.In conclusion, the Grocery Delivery market in India has witnessed a significant growth due to changing customer preferences, increasing demand for online shopping, and favorable macroeconomic factors. The market is expected to continue to grow in the coming years as more players enter the market and new technologies are introduced to improve the delivery experience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on Gross Merchandise Value (GMV) and represent what consumers pay for these products and services. The user metrics show the number of customers who have made at least one online purchase within the past 12 months.

Modeling approach / Market size:

Market sizes are determined through a bottom-up approach, building on predefined factors for each market. As a basis for evaluating markets, we use annual financial reports of the market-leading companies, third-party studies and reports, as well as survey results from our primary research (e.g., the Statista Global Consumer Survey). In addition, we use relevant key market indicators and data from country-specific associations, such as GDP, GDP per capita, and internet connection speed. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, the S-curve function and exponential trend smoothing. The main drivers are internet users, urban population, usage of key players, and attitudes toward online services.

Additional notes:

The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. GCS data is reweighted for representativeness.