Off-road Motorcycles - South America

South America

The Off-road Motorcycles market segment in South America is set to experience significant growth in the coming years.
According to projections, the revenue in this segment is expected to reach €2.18bn by 2024.
This positive trend is further expected to continue with an annual growth rate of 6.59% from 2024 to 2029, resulting in a projected market volume of €3.00bn by 2029.
In terms of unit sales, the Off-road Motorcycles market segment is predicted to reach 0.75m motorcyles units by 2029.
This indicates a strong demand for these motorcycles in South Ameri The volume weighted average price of Off-road Motorcycles market in the region is expected to be €3.87k in 2024.
This figure reflects the average price at which these motorcycles are sold.
From an international perspective, it is evident that Brazil is the leading market in South America for Off-road Motorcycles market.
In 2024, Brazil is projected to generate the highest revenue in this segment, amounting to €1,265.00m.
This highlights the significance of the Brazilian market in driving the overall growth of the Off-road Motorcycles market segment in South America.
In South America, the off-road motorcycle market is booming, with Argentina leading the way in terms of sales and popularity.

Key regions: Germany, Italy, United States, Portugal, Spain

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Región

Comparación de regiones

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Analyst Opinion

The Off-road Motorcycles market in South America is experiencing significant growth due to several key trends and developments in the region.

Customer preferences: Customers in South America have shown a strong preference for off-road motorcycles, driven by the region's diverse and challenging terrain. Off-road motorcycles offer the versatility and durability required to navigate through rough and uneven surfaces, making them popular among outdoor enthusiasts, adventure seekers, and professional riders. Additionally, the popularity of off-road motorcycle racing events in South America has further fueled the demand for these vehicles.

Trends in the market: One of the major trends in the South American off-road motorcycles market is the increasing popularity of electric off-road motorcycles. As the region focuses on sustainability and reducing carbon emissions, electric vehicles have gained traction across various industries, including the motorcycle market. Electric off-road motorcycles offer several advantages such as reduced noise pollution, lower maintenance costs, and improved environmental impact. This trend is expected to continue as advancements in battery technology and infrastructure support the widespread adoption of electric vehicles. Another trend in the South American market is the growing demand for off-road motorcycles with advanced safety features. Safety has become a top priority for customers, and manufacturers are incorporating technologies such as anti-lock braking systems (ABS), traction control, and stability control to enhance rider safety. These features not only improve the overall riding experience but also provide added confidence to riders when navigating challenging terrains.

Local special circumstances: South America's vast and diverse geography presents unique challenges and opportunities for the off-road motorcycles market. The region is home to a wide range of terrains, including mountains, rainforests, deserts, and coastal areas, each requiring specific features and capabilities from off-road motorcycles. For example, motorcycles designed for mountainous regions may need to have better suspension and traction control, while those intended for rainforests may require higher ground clearance and water-resistant components. Manufacturers need to consider these local special circumstances to cater to the specific needs of South American customers.

Underlying macroeconomic factors: The growth of the off-road motorcycles market in South America is also influenced by underlying macroeconomic factors. Economic stability and rising disposable incomes have contributed to increased consumer spending on recreational activities and outdoor sports. As more individuals have the financial means to pursue hobbies and adventures, the demand for off-road motorcycles has witnessed a steady rise. Additionally, favorable government policies and investments in infrastructure development have improved accessibility to remote areas, further driving the demand for off-road motorcycles. In conclusion, the Off-road Motorcycles market in South America is experiencing growth due to customer preferences for versatile and durable vehicles, the increasing popularity of electric off-road motorcycles, the demand for advanced safety features, local special circumstances, and underlying macroeconomic factors. As the market continues to evolve, manufacturers need to adapt to these trends and cater to the specific needs of South American customers.

Methodology

Data coverage:

Data encompasses B2C enterprises. Figures are based on motorcycle sales and revenue excluding scooters/mopeds under 50cc category.

Modeling approach / Market size:

Market sizes are determined by a Bottom-Up approach, based on a specific rationale for each market segment. As a basis for evaluating markets, we use manufacturer websites, national statistics offices, motorcycle associations, motorcycles sales websites. Next we use relevant key market indicators and data from country-specific associations such as GDP per capita, consumer price index, consumer spending, and population. This data helps us to estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the particular market. For example, the forecasting is done on a make level for Motorcycles, using a mix of standard approaches, e.g., exponential smoothing, and uses parameters which best fit the historical data. The main drivers are GDP per capita, consumer price index, consumer spending, and population.

Additional Notes:

The market is updated once a year.