Pickup Trucks - Europe

  • Europe
  • In 2024, the projected revenue in the Pickup trucks market in Europe is estimated to reach €1,722m.
  • Looking ahead, the market is expected to grow at an annual growth rate of -1.24% from 2024 to 2028, resulting in a projected market volume of €1,638m by 2028.
  • Additionally, the unit sales of Pickup trucks market in Europe are anticipated to reach 49.3k vehicles by 2028.
  • Moreover, the volume weighted average price of Pickup trucks market in the European market segment is expected to be €33k in 2024.
  • It is worth noting that United States is projected to generate the highest revenue in the Pickup trucks market internationally, amounting to €73,460m in 2024.
  • Germany is experiencing a surge in demand for electric pickup trucks, as consumers prioritize sustainability and the government offers attractive incentives for eco-friendly vehicles.

Key regions: Worldwide, India, Europe, United States,

 
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Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the sales of new passenger cars. Data on the specifications of the sold vehicles is based on the base models of the respective makes.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on specific predefined factors for each market segment. As a basis for evaluating markets, we use company reports and websites, vehicle registries, car dealers, and environment agencies among other sources. In addition, we use relevant key market indicators and data from country-specific associations, such as GDP and car stock per capita. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, we use the ARIMA model for the Passenger Cars market. The main drivers are GDP per capita and consumer spending per capita.

Additional notes:

The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).

Visión general

  • Unit Sales
  • Technical Specifications
  • Revenue
  • Price
  • Global Comparison
  • Methodology
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