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Ride-hailing - Malaysia

Malaysia

It is projected that in Malaysia, revenue within the Ride-hailing market will reach €0.45bn by the year 2024.
It is expected that there will be an annual growth rate, with a CAGR of 3.71% from 2024 to 2029.
This growth will result in a projected market volume of €0.54bn in 2029.
In Malaysia, the number of users in the Ride-hailing market is expected to reach 11.47m users by 2029.
Additionally, user penetration is expected to be 28.1% in 2024 and 31.5% by 2029.
Moreover, the average revenue per user (ARPU) is expected to be €45.74.
It is also projected that by 2029, online sales will generate 100% of the total revenue in the Ride-hailing market in Malaysia.
In a global comparison, it is expected that the most revenue will be generated China, with €55,230m in 2024.
Ride-hailing services in Malaysia, such as Grab and MyCar, continue to gain popularity due to the country's high traffic congestion and limited public transportation options.

Key regions: South America, Europe, China, Saudi Arabia, Malaysia

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Analyst Opinion

The Ride-hailing market in Malaysia has experienced significant growth in recent years, driven by changing customer preferences and the emergence of local players. Customer preferences in the Ride-hailing market in Malaysia have shifted towards convenience and affordability. With the rise of smartphone usage and the increasing need for on-demand services, customers are increasingly opting for ride-hailing services as a convenient and cost-effective mode of transportation. This shift in preference is not unique to Malaysia, as similar trends can be observed in the global ride-hailing market. One of the key trends in the Ride-hailing market in Malaysia is the emergence of local players. While international ride-hailing giants like Uber and Grab initially dominated the market, local players such as MyCar and Dacsee have gained traction in recent years. These local players have been able to cater to the specific needs and preferences of Malaysian customers, offering services such as female-only rides and cash payments, which have resonated well with the local population. This trend of local players gaining market share is not exclusive to Malaysia, as it can be seen in other countries where local ride-hailing companies have successfully competed against international players. The Ride-hailing market in Malaysia is also influenced by local special circumstances. One such circumstance is the regulatory environment. The Malaysian government has implemented regulations to ensure the safety and well-being of both drivers and passengers. These regulations include requirements for drivers to undergo background checks and obtain the necessary permits and licenses. While these regulations aim to protect consumers, they can also create barriers to entry for new players in the market. This regulatory environment is unique to Malaysia and may have an impact on the growth and development of the Ride-hailing market in the country. Underlying macroeconomic factors also play a role in the development of the Ride-hailing market in Malaysia. Economic growth and urbanization are key drivers of demand for ride-hailing services. As Malaysia's economy continues to grow and more people move to urban areas, the demand for convenient and affordable transportation options is expected to increase. Additionally, the increasing penetration of smartphones and internet connectivity in the country provides a favorable environment for the growth of the ride-hailing market. In conclusion, the Ride-hailing market in Malaysia is experiencing growth due to changing customer preferences, the emergence of local players, local special circumstances, and underlying macroeconomic factors. As customer preferences continue to evolve and the market becomes more competitive, it will be interesting to see how the Ride-hailing market in Malaysia further develops in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on bookings and revenues of ride-hailing services.

Modeling approach:

Market sizes are determined through a bottom-up approach, building on a specific rationale for each market. As a basis for evaluating markets, we use financial reports, third-party studies and reports, federal statistical offices, industry associations, and price data. To estimate the number of users and bookings, we furthermore use data from the Statista Consumer Insigths Global survey. In addition, we use relevant key market indicators and data from country-specific associations, such as demographic data, GDP, consumer spending, internet penetration, and device usage. This data helps us estimate the market size for each country individually.

Forecasts:

In our forecasts, we apply diverse forecasting techniques. The selection of forecasting techniques is based on the behavior of the relevant market. For example, ARIMA, which allows time series forecasts, accounting for stationarity of data and enabling short-term estimates. Additionally, simple linear regression, Holt-Winters forecast, the S-curve function and exponential trend smoothing methods are applied.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change.