Market Insights Mobility Travel & Tourism

Camping - South America

South America

South America is expected to witness a rise in the revenue of the Camping market, with a projected revenue of €264.10m in 2024.
It is also estimated that the market volume will reach €334.90m by 2029, growing at a CAGR of 4.86% during the period of 2024-2029.
The number of users in this market is anticipated to increase to 3.34m users by 2029, with the user penetration rate expected to rise from 0.7% in 2024 to 0.8% by 2029.
The average revenue per user (ARPU) is projected to be €89.16.
Additionally, online sales are expected to account for 61% of the total revenue by 2029.
It is worth noting that United States is expected to generate the highest revenue in the Camping market, with a projected revenue of €23,930m in 2024, when compared globally.
Camping in Brazil is becoming increasingly popular among both locals and tourists, with many campsites offering amenities such as swimming pools and restaurants.

Key regions: Singapore, United Kingdom, Indonesia, India, Vietnam

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Comparación de regiones

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Analyst Opinion

The Camping market in South America has been experiencing a notable growth trajectory in recent years.

Customer preferences: Customers in South America are increasingly inclined towards outdoor activities and nature-based experiences, leading to a rise in camping as a popular recreational choice. The region's diverse landscapes, including lush rainforests, stunning beaches, and majestic mountains, attract both local and international campers seeking adventure and tranquility.

Trends in the market: In Brazil, camping has gained popularity among eco-conscious travelers looking to minimize their environmental impact while enjoying the country's natural beauty. The demand for sustainable camping gear and eco-friendly accommodations is on the rise, reflecting a shift towards responsible tourism practices. Additionally, camping festivals and events have become a trend in countries like Argentina and Chile, offering unique experiences that combine music, art, and outdoor recreation.

Local special circumstances: Countries like Peru and Colombia are seeing a surge in adventure tourism, with camping being a preferred choice for travelers seeking immersive experiences in the Andean mountains and Amazon rainforest. In Patagonia, the rugged terrain and pristine wilderness attract outdoor enthusiasts looking for challenging camping expeditions amidst breathtaking scenery. Moreover, indigenous communities in regions like the Amazon rainforest are offering cultural camping experiences, providing visitors with insights into traditional ways of life and environmental conservation efforts.

Underlying macroeconomic factors: The growing middle-class population in South America, coupled with increasing disposable incomes, has fueled the demand for travel and leisure activities, including camping. Government initiatives to promote tourism and outdoor recreation have also contributed to the expansion of the camping market in the region. Additionally, the rise of digital platforms and social media has played a significant role in promoting camping destinations and connecting like-minded outdoor enthusiasts across South America.

Methodology

Data coverage:

Data refers to enterprises (B2C). Figures are based on camping nights, prices, average length of stay, and camping frequencies.

Modeling approach:

We use industry associations, UNWTO data, the Statista Consumer Insights survey, and pricing data of websites to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as tourism GDP, share of internet users, and demographic data.

Forecasts:

We use a variety of forecasting techniques, depending on the behavior of the market. For the camping market, Holt-Winters forecast, ARIMA, and Bayesian Ridge regression were used. The main drivers are the tourism GDP per capita and the share of internet users.

Additional notes: :

Data is modeled using current exchange rates. The market is updated twice per year in case market dynamics change.