Market Insights Advertising & Media AR & VR

AR Advertising

Sweden

In Sweden, revenue in the AR Advertising market market is projected to reach €35.5m in 2024.
The revenue is expected to show an annual growth rate (CAGR 2024-2029) of 9.48%, which will result in a projected market volume of €55.9m by 2029.
Although the projected market volume is significant at €1,135.0m in 2024, most revenue in the AR Advertising market sector is generated the United States.
In Sweden, the AR advertising market is increasingly integrating sustainability narratives, reflecting the country's strong emphasis on environmental responsibility in consumer engagement.

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Analyst Opinion

The AR Advertising market in Sweden has seen significant growth and development in recent years. Customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors have all contributed to this positive trajectory.

Customer preferences in Sweden have played a crucial role in driving the growth of the AR Advertising market. Swedish consumers are known for their tech-savviness and enthusiasm for new technologies. They are early adopters of innovative products and are often willing to try out new experiences.

This has created a favorable environment for AR Advertising, as consumers are open to engaging with augmented reality content and advertisements. Trends in the market have also contributed to the growth of AR Advertising in Sweden. One key trend is the increasing use of mobile devices for accessing and interacting with AR content.

With the widespread availability of smartphones and tablets, consumers can easily engage with AR advertisements wherever they are. This has opened up new opportunities for advertisers to reach their target audience and deliver immersive and interactive experiences. Another trend in the AR Advertising market in Sweden is the integration of AR technology with social media platforms.

Social media platforms have a large user base in Sweden, and advertisers are leveraging this to reach a wider audience. By incorporating AR elements into social media campaigns, advertisers can create highly engaging and shareable content that resonates with consumers. Local special circumstances have also contributed to the growth of the AR Advertising market in Sweden.

The Swedish government has been supportive of technological innovation and has invested in creating a favorable environment for startups and technology companies. This has attracted investment and talent to the country, leading to the development of cutting-edge AR technologies and solutions. Underlying macroeconomic factors have also played a role in the development of the AR Advertising market in Sweden.

The country has a strong and stable economy, which has created a conducive environment for businesses to thrive. Additionally, Sweden has a high level of internet penetration and a well-developed digital infrastructure, which has facilitated the growth of AR Advertising. In conclusion, the AR Advertising market in Sweden has experienced significant growth and development due to customer preferences, trends in the market, local special circumstances, and underlying macroeconomic factors.

With the tech-savvy and open-minded Swedish consumers, the increasing use of mobile devices, the integration of AR technology with social media platforms, the supportive government policies, and the strong macroeconomic environment, the AR Advertising market in Sweden is set to continue its positive trajectory.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on AR advertising revenue, which includes pop-up advertising displayed in social media apps, gaming apps, and eCommerce apps as well as advertising that is integrated into the virtual world.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).