Market Insights Advertising & Media AR & VR

VR Software

Sweden

In Sweden, revenue in the VR Software market market is projected to reach €33.7m in 2024.
Revenue in this market is expected to show an annual growth rate (CAGR 2024-2029) of 8.44%, resulting in a projected market volume of €50.5m by 2029.
While most revenue is generated the United States, Sweden's market is expected to have a significant presence.
In the VR Software market market withSweden, the number of users is anticipated to amount to 1.8m users by 2029.
User penetration in Sweden will be 14.5% in 2024 and is expected to increase to 16.4% by 2029.
The average revenue per user (ARPU) in Sweden is projected to amount to €21.8.
Sweden's VR software market is experiencing notable growth, driven by innovative startups and increasing adoption in education and healthcare sectors.

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Analyst Opinion

The VR Software market in Sweden has seen significant growth in recent years, driven by customer preferences for immersive experiences and advancements in technology.

Customer preferences: Swedish consumers have shown a strong interest in virtual reality (VR) technology, seeking out immersive experiences in various industries such as gaming, entertainment, and education. The demand for VR software has been fueled by the desire for more realistic and interactive experiences, as well as the growing popularity of VR gaming. Customers are increasingly looking for high-quality content and seamless user experiences, which has led to the development of more advanced VR software solutions.

Trends in the market: One of the key trends in the VR Software market in Sweden is the increasing adoption of VR technology in the gaming industry. Swedish gamers have embraced VR gaming, driving the demand for VR software that offers immersive and interactive gameplay. This trend is expected to continue as more game developers create VR-compatible games and consumers seek out new and exciting gaming experiences. Another trend in the market is the integration of VR technology in other industries such as healthcare, education, and tourism. VR software is being used to train medical professionals, enhance educational experiences, and provide virtual tours of tourist destinations. This expansion into different industries is opening up new opportunities for VR software developers in Sweden.

Local special circumstances: Sweden has a strong technology sector and is known for its innovation and design. This has created a favorable environment for the development of VR software, with a number of startups and established companies focusing on VR technology. The Swedish government has also been supportive of the VR industry, providing funding and resources to help companies develop and market their VR software solutions.

Underlying macroeconomic factors: The growth of the VR Software market in Sweden is also influenced by underlying macroeconomic factors. Sweden has a high standard of living and a tech-savvy population, which has contributed to the demand for VR software. The country also has a strong gaming industry and is home to several major game developers, which has helped drive the adoption of VR technology in the gaming sector. In conclusion, the VR Software market in Sweden is experiencing significant growth due to customer preferences for immersive experiences and advancements in technology. The increasing adoption of VR technology in the gaming industry and its integration into other industries are driving the demand for VR software solutions. Sweden's strong technology sector, supportive government, and favorable macroeconomic factors have created a conducive environment for the development and growth of the VR Software market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on VR software revenue, which includes revenues from video games and VR videos consumed via stand-alone or tethered units.

Modeling approach / market size:

The market size is determined through a top-down approach. We use annual financial reports of the market-leading companies and industry associations, as well as third-party studies and reports to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as consumer spending, internet penetration, 4G coverage, and historical developments.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are level of digitalization, adoption of technology, GDP per capita, and internet penetration.

Additional notes:

F2The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development).