Market Insights Advertising & Media Media Cinema

Cinema Concessions - United Kingdom

United Kingdom

In the United Kingdom, revenue in the Cinema Concessions market market is projected to reach €1.36bn in 2024.
This revenue is expected to show an annual growth rate (CAGR 2024-2029) of 3.17%, resulting in a projected market volume of €1.59bn by 2029.
In the UK Cinema Concessions market market, the number of viewers is expected to amount to 34.4m users by 2029.
User penetration will be 46.9% in 2024 and is anticipated to hit 49.9% by 2029.
The average revenue per viewer in the UK is expected to amount to €42.49.
In global comparison, most revenue will be generated the United States (€9,166.00m in 2024).
In the United Kingdom, cinema concessions are increasingly prioritizing premium snack options, reflecting a growing consumer demand for enhanced in-theatre experiences.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in United Kingdom has witnessed significant growth in recent years.

Customer preferences: Customers in the United Kingdom have shown a growing preference for cinema concessions. They are increasingly interested in enhancing their movie-watching experience by indulging in a variety of snacks and beverages. The availability of a wide range of options, including popcorn, nachos, soft drinks, and candies, has attracted customers to purchase concessions at cinemas. Additionally, the convenience of purchasing these items within the cinema premises has also contributed to the popularity of cinema concessions.

Trends in the market: One of the major trends observed in the Cinema Concessions market in the United Kingdom is the introduction of premium and gourmet options. Cinemas are now offering high-quality and unique food and beverage options to cater to the evolving tastes and preferences of customers. This trend has been driven by the increasing demand for healthier and more diverse food options among moviegoers. The introduction of gourmet popcorn flavors, artisanal chocolates, and craft beverages has added a touch of luxury to the cinema concessions experience. Another trend in the market is the integration of technology to streamline the concessions process. Cinemas in the United Kingdom are adopting self-service kiosks and mobile apps to allow customers to place their orders and make payments digitally. This not only improves efficiency but also enhances the overall customer experience by reducing waiting times and providing a more convenient way to purchase concessions.

Local special circumstances: The United Kingdom has a strong cinema culture, with a large number of movie theaters spread across the country. This provides a favorable environment for the growth of the cinema concessions market. Additionally, the popularity of blockbuster movies and the presence of major film studios in the United Kingdom contribute to the high footfall in cinemas, creating a lucrative market for concessions.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in the United Kingdom can also be attributed to favorable macroeconomic factors. The country has experienced a stable economy with a growing disposable income among its population. This has allowed consumers to allocate a portion of their budget towards entertainment, including cinema visits and concessions. Furthermore, the increasing trend of "staycations" and domestic tourism has led to a rise in cinema attendance, further boosting the demand for concessions. In conclusion, the Cinema Concessions market in the United Kingdom is growing due to customer preferences for an enhanced movie-watching experience, the introduction of premium and gourmet options, the integration of technology, the strong cinema culture, and favorable macroeconomic factors. This market is expected to continue its upward trajectory as cinemas innovate to meet the evolving demands of customers and provide a more enjoyable and convenient concessions experience.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.