Market Insights Advertising & Media Media Cinema

Cinema Concessions

United States

In the United States, revenue in the Cinema Concessions market market is projected to reach €9.17bn in 2024.
Revenue is expected to demonstrate an annual growth rate (CAGR 2024-2029) of 6.48%, leading to a projected market volume of €12.55bn by 2029.
Within the Cinema Concessions market market the United States, the number of viewers is anticipated to total 257.4m users by 2029.
User penetration is forecasted to be 58.8% in 2024, with expectations to rise to 73.4% by 2029.
The average revenue per viewer in this market is expected to reach €45.63.
In a global context, the majority of revenue will be generated the United States, amounting to €9.17bn in 2024.
In the United States, cinema concessions are increasingly emphasizing gourmet offerings and unique experiences to enhance consumer engagement and drive audience attendance.

Key regions: Germany, Europe, United States, China, United Kingdom

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Analyst Opinion

The Cinema Concessions market in United States has been experiencing significant growth in recent years.

Customer preferences: One of the main reasons for the growth of the Cinema Concessions market in United States is the changing preferences of customers. Moviegoers are increasingly looking for a complete entertainment experience when they visit the cinema. They want more than just the movie itself; they want to enjoy a variety of snacks and beverages while watching the film. This has led to an increase in demand for cinema concessions, as theaters have responded by expanding their offerings to include a wide range of food and drinks.

Trends in the market: One of the key trends in the Cinema Concessions market in United States is the focus on premium and gourmet options. Customers are willing to pay a premium for high-quality snacks and beverages that enhance their movie-watching experience. As a result, theaters are offering a variety of gourmet popcorn flavors, artisanal chocolates, craft beers, and specialty cocktails. This trend has not only increased the average spend per customer but has also attracted a new segment of customers who are looking for a more upscale cinema experience. Another trend in the market is the introduction of healthier options. With the growing awareness of health and wellness, many moviegoers are looking for healthier alternatives to traditional cinema snacks. Theaters have responded by offering options such as organic popcorn, gluten-free snacks, and fresh fruit. This trend has not only catered to health-conscious customers but has also attracted a wider audience, including families and individuals with dietary restrictions.

Local special circumstances: The Cinema Concessions market in United States is also influenced by local special circumstances. For example, the popularity of blockbuster movies and highly anticipated releases can drive increased demand for cinema concessions. Moviegoers are more likely to indulge in snacks and drinks when they are excited about a particular film. Additionally, the size and location of theaters can also impact the market. Theaters in urban areas with a high population density tend to have a larger customer base and higher concession sales.

Underlying macroeconomic factors: The growth of the Cinema Concessions market in United States is also influenced by underlying macroeconomic factors. The overall economic growth and increasing disposable income of consumers have contributed to higher spending on entertainment activities, including cinema concessions. When people have more money to spend, they are more likely to indulge in snacks and drinks at the movies. Additionally, the rise of online ticketing platforms and mobile apps has made it easier for customers to purchase tickets and pre-order concessions, further boosting sales in the market. In conclusion, the Cinema Concessions market in United States is experiencing growth due to changing customer preferences, including a demand for premium and gourmet options, as well as healthier alternatives. Local special circumstances, such as the popularity of blockbuster movies and the size and location of theaters, also play a role in shaping the market. Furthermore, underlying macroeconomic factors, such as economic growth and increasing disposable income, contribute to the growth of the market.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Cinema market, which comprises revenues from box office, advertsing and concessions. The market includes both consumer and advertising spending. All monetary figures refer to consumer spending on tickets and concessions. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.