Market Insights Advertising & Media Media Music, Radio & Podcasts

Digital Music

Sweden

In Sweden, revenue in the 2023 market is projected to reach €384.70m in 2024.
Revenue is expected to show an annual growth rate (CAGR 2024-2029) of 4.32%, resulting in a projected market volume of €475.40m by 2029.
The largest market within this market in Sweden is Music Streaming, which will have a market volume of €315.10m in 2024.
In global comparison, the highest revenue will be generated the United States, amounting to €17,690.00m in 2024.
In Sweden, the number of users in the 2023 market is expected to amount to 6.8m users by 2029.
User penetration in Sweden will be 56.9% in 2024 and is expected to increase to 61.6% by 2029.
The usage share of Spotify in Sweden is estimated to be 49.0% of the 2023 market as of 2023.
In the year 2023, a share of Low income of users in Sweden is classified within the Low income group.
Sweden's vibrant digital music scene continues to flourish, driven by innovative streaming platforms and a culture that embraces artistic experimentation and collaboration.

Key regions: Germany, China, Europe, Japan, India

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Analyst Opinion

The Digital Music market in Sweden has experienced significant growth in recent years, driven by changing customer preferences and the increasing availability of streaming services. Customer preferences in the Digital Music market in Sweden have shifted towards streaming services, with a growing number of consumers choosing to access music through platforms such as Spotify and Apple Music. This trend can be attributed to several factors, including the convenience and affordability of streaming services compared to traditional methods of purchasing music. Additionally, the rise of smartphones and the widespread availability of high-speed internet have made it easier for consumers to access and stream music on the go. One of the key trends in the Digital Music market in Sweden is the increasing popularity of personalized playlists and curated content. Streaming services have capitalized on this trend by offering personalized recommendations based on a user's listening history and preferences. This has not only improved the user experience but has also helped to drive engagement and retention on these platforms. Furthermore, the integration of social media features has allowed users to share and discover new music, further enhancing the appeal of streaming services. Another trend in the Digital Music market in Sweden is the growing adoption of voice-controlled smart speakers and virtual assistants. These devices have become increasingly popular in Swedish households, providing users with a convenient way to access and control their music. As a result, streaming services have adapted their platforms to be compatible with these devices, allowing users to play music hands-free using voice commands. This trend is expected to continue as smart home technology becomes more prevalent in Swedish households. In addition to customer preferences, there are also local special circumstances that have contributed to the development of the Digital Music market in Sweden. The country has a strong music culture, with a high level of music consumption per capita. Swedish artists and musicians have gained international recognition, and this has helped to drive interest in digital music platforms both domestically and abroad. Furthermore, Swedish consumers have a high level of digital literacy and are early adopters of new technologies, making them receptive to digital music services. Underlying macroeconomic factors have also played a role in the growth of the Digital Music market in Sweden. The country has a strong economy and a high disposable income, which has allowed consumers to allocate more of their spending towards digital music services. Additionally, Sweden has a well-developed telecommunications infrastructure, with high-speed internet widely available across the country. This has facilitated the adoption of streaming services and has allowed for a seamless music streaming experience. Overall, the Digital Music market in Sweden has experienced significant growth due to changing customer preferences, the availability of streaming services, and the country's strong music culture. The increasing popularity of personalized playlists, voice-controlled smart speakers, and virtual assistants has further contributed to the development of the market. With favorable local circumstances and a strong economy, the Digital Music market in Sweden is expected to continue to thrive in the coming years.

Methodology

Data coverage:

The data encompasses B2C enterprises. Figures are based on the Music, Radio & Podcasts market, which comprises all revenues generated by traditional and digital radio advertising, consumer purchases of live music event tickets, all sales of tangible audio recording formats, paid digital downloads of professionally produced single tracks / compilations, ad-supported services, and subscription-based, on-demand streaming services. All monetary figures refer to consumer spending on digital goods or subscriptions in the respective market. This spending factors in discounts, margins, and taxes.

Modeling approach / market size:

The market size is determined through a bottom-up approach. We use annual financial reports of the market-leading companies and industry associations, third-party studies and reports, survey results from our primary research (e.g., Consumer Insights), as well as performance factors (e.g., user penetration, price per product, usage) to analyze the markets. To estimate the market size for each country individually, we use relevant key market indicators and data from country-specific industry associations, such as various macroeconomic indicators, historical developments, current trends, and reported performance indicators of key market players. In particular, we consider average prices and annual purchase frequencies.

Forecasts:

We apply a variety of forecasting techniques, depending on the behavior of the relevant market. For instance, the S-curve function and exponential trend smoothing are well suited for forecasting digital products and services due to the non-linear growth of technology adoption. The main drivers are GDP per capita, consumer spending per capita, and 4G coverage.

Additional notes:

The data is modeled using current exchange rates. The market is updated twice a year in case market dynamics change. The impact of the COVID-19 pandemic is considered at a country-specific level. The data is modeled using current exchange rates. The impact of the COVID-19 pandemic and the Russia-Ukraine war are considered at a country-specific level. The market is updated twice a year. In some cases, the data is updated on an ad hoc basis (e.g., when new, relevant data has been released or significant changes within the market have an impact on the projected development). Consumer Insights data is reweighted for representativeness.